Digital Media and Web Designer

**Overview:**

The University Web and Digital Media Designer is responsible for developing, designing, and maintaining the user interface and overall user experience for the university website and web applications. This role is a key contributor to digital media strategic initiatives and content development, serving as a subject matter expert on web design and layout. **Responsibilities:**

• Rebuilds or replaces custom functionality/modules as needed across web platforms (e.g., Common Spot to WordPress)
• Provides documentation and training for ongoing site maintenance
• Provides design and functional maintenance of university websites and other electronic publications and applications
• Provides accessibility testing of the website, ensures compliance, and advises the campus community on user-centered and accessible practices
• Analyzes, reports on, and continuously improves digital content, web performance, site analytics, SEO Outcomes, and user experience
• Develops and implements strategic digital media initiatives, priorities, objectives, and best practices in collaboration with leadership and other functional work units
• Conducts QA testing to ensure a seamless user experience and proper functionality
• Develops, designs, and maintains the university website, including overall navigation flow, layout of specific pages, and creation of individual graphic elements
• Ensures accurate website URL mapping and implements 301 redirects to maintain SEO
• Implements graphical and style standards for websites
• Serves as a subject matter expert and unit liaison to other departments to design graphics and layouts
• *Qualifications:**
• Bachelor's degree
• Advanced knowledge of and professional experience with WordPress (including themes, plugins, and custom development)
• Proven experience migrating websites from legacy CMS platforms (e.g., CommonSpot) to WordPress
• Demonstrated web and graphic design skills
• Demonstrated experience in Search Engine Optimization (SEO), including technical SEO knowledge, keyword research, on-page and off-page SEO, and analytics and data interpretation
• Experience with HTML, CSS, JavaScript, and PHP
• Experience with Google Analytics 4
• Understanding of accessibility standards and practices for consistent implementation (e.g., WCAG 2.1 compliance)
• Excellent attention to detail, along with project management, communication, and interpersonal skills
• *Benefits:**
• Competitive salary range: $45,000 - $60,000 annually
• Comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund