Ecommerce Manager

Summary /Objective

The Manager, E-Commerce supports the day-to-day operations, site execution, and revenue performance of TYR.com. This role works closely with the E-Commerce Director to ensure merchandising accuracy, promotional alignment, and a smooth, optimized customer experience across all digital touchpoints. The Manager is an organized, metric-driven operator who connects product, marketing, and analytics into reliable, repeatable execution.

CORE FRAMEWORK

• Merchandising is the Engine: Accuracy, availability, and presentation directly impact conversion and margin.
• Marketing is the Fuel: Campaign performance, traffic quality, and engagement metrics drive demand.
• People are the Power: Speed, clarity, and cross-functional alignment determine execution quality.

Position Responsibilities and Accountabilities

Merchandising as the Engine

• Support onsite merchandising strategy through accurate product setup, categorization, and storytelling tied to CR, AOV, and attach-rate goals.
• Coordinate with Merchandising, Planning, and Marketing to ensure the site reflects the seasonal assortment, pricing, and promotional calendar with zero-miss accuracy.
• Maintain taxonomy, product hierarchy, and category pages to ensure intuitive UX and reduce bounce and exit rates.
• Monitor daily/weekly SKU-level performance (sell-through, availability %, low-stock %, aging SKUs) to surface opportunities.
• Manage the digital product calendar and ensure launch readiness, tracking on-time delivery rates and post-launch performance.
• Deliver weekly business snapshots summarizing traffic, CR, AOV, revenue drivers, and site actions taken.

Marketing as the Fuel

• Work with CRM and Paid teams to support campaigns with optimized landing pages and merchandising alignment, tracking CTR, CVR, and ROAS impact.
• Execute promotional updates, GWP, and site-wide events with precision, ensuring timing aligns with traffic and revenue expectations.
• Review attribution data and translate learning into onsite changes aimed at improving conversion, engagement, and return visit rate.
• Participate in funnel audits and recommend improvements tied to metrics such as PDP engagement, cart-add %, and checkout completion rate.

People as the Power

• Oversee and develop an E-Commerce Coordinator / Site Merchandising support function, setting measurable goals and deliverable timelines.
• Enable cross-functional clarity by managing handoffs between Merchandising, Marketing, Creative, and Operations with defined SLAs.
• Serve as the first escalation point for site-related issues (pricing, images, inventory mismatches) and track time-to-resolution metrics.
• Support the team’s weekly operational rhythm with KPI updates, checklists, and deadline accountability.

Financial Acumen

• Track and report daily/weekly performance (traffic, CR, AOV, revenue per visitor) and identify drivers behind variances.
• Collaborate with Planning and Finance on inventory visibility, monitoring OOS %, low-stock %, and markdown velocity.
• Monitor CPA, ROAS, and promotional efficiency; escalate profitability risks or opportunities based on trend analysis.
• Contribute to weekly/monthly business reviews with clear summaries, forecasts vs. actuals, and recommended corrective actions.

Technical & Analytical Support

• Manage operational updates in Shopify Plus (collections, navigation, PDP/PLP updates) with QA checks tied to error-rate reduction.
• Maintain accuracy of analytics tracking in GA4, Northbeam, and Klaviyo; flag and track tagging issues until resolution.
• Support A/B testing and personalization initiatives; report results tied to CR lift, bounce-rate reduction, and engagement metrics.
• Stay informed on emerging tools and CRO practices that support site speed, UX, and funnel performance.

Qualifications and Competencies

• Hands-on Shopify Plus experience (products, collections, navigation).
• Understanding of core performance metrics and levers impacting CR, AOV, and retention.
• Strong analytical skills; comfortable with GA4, Northbeam, and basic BI dashboards.
• Excellent cross-functional communication and project management, with a focus on timelines and accuracy.
• Experience managing a coordinator-level role preferred.

Education and Experience–

• 4–7 years of e-commerce or digital merchandising experience with strong KPI ownership.