Director of Brand Marketing - US

ABOUT TRIP

TRIP's mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world's #1 Calming Beverage Brand, TRIP's award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritizes mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

THE ROLE

We're looking for a sharp, culture-driven Director of Brand Marketing to grow and lead U.S. brand execution across influencers, partnerships, and campaigns—while championing U.S. insights in global brand, product, and digital projects.

Key Responsibilities:

• Lead US influencer and celebrity strategy and activation in partnership with the UK team.
• Manage US brand partnerships, including sourcing, negotiating support, and execution.
• Plan and execute US specific campaigns across retail, digital, social, and experiential.
• Provide US market input into global brand, creative, and product projects.
• Gather and analyze US consumer, category, and competitive insights, and translate findings into clear recommendations.
• Contribute US needs and perspectives to product development, including concepts, packaging, and regulatory considerations.
• Support US digital activity across DTC, TikTok, and social media in collaboration with the US Creative Strategist and UK digital teams.
• Ensure US content aligns with global brand direction while reflecting local market culture and trends.
• Work with Sales, Operations, Creative, and Product to ensure smooth execution across all US touchpoints.
• Maintain close communication with the UK Marketing Director and Global Brand team to ensure alignment and shared priorities.
• Coordinate agency and freelancer support as needed.

ABOUT YOU

• 5+ years' experience in a Brand Management role
• Experience in fast-growth consumer brands, ideally within beverage, wellness, or health categories.
• Proven experience with influencer strategy, partnerships, and campaign execution.
• Comfort working in global or multi-market environments
• Strong analytical and insight-translation skills
• Equal parts strategic thinker and hands-on doer
• Passion for innovation, wellness, and culturally relevant brand building
• Comfortable operating within a fast-paced, collaborative, and entrepreneurial environment.

This position is open to US citizens, US permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

THE PACKAGE

The base salary range for this position is $120,000 – $140,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

We offer a Comprehensive Benefits Plan that includes the following:

• Medical, Dental & Vision Insurance
• Paid-Time-Off Program
• Mindfulness support with Calm App membership
• 401k
• Life Insurance
• Sabbatical: Potential for 6-week sabbatical after 2 years of service
• A range of voluntary benefits

(Benefits listed may vary depending on the nature of your employment and/or work location)