Sr. Manager, Growth Marketing

Job Summary

Sr. Manager, Growth Marketing will be responsible for driving more efficient and scalable marketing funnels, optimizing lifecycle marketing, and owning all paid media, site optimization, and conversion.

Key Responsibilities

• Growth Strategy Development: Develop and execute data-driven growth strategies to drive demand generation and pipeline acceleration.
• Demand Generation: Lead campaigns across multiple channels (e.g., paid media, email, SEO/SEM) to generate high-quality leads. Optimize campaigns and Archive website for improved conversion.
• Lead Nurture: Activate nurture campaigns to ensure Archive is consistently top of mind for leads or contacts that haven't converted.
• Account Based Marketing: Partner with sales team to ideate, execute and share impact metrics for ABM strategies.
• Segmentation: Identify and segment target audiences based on behavior and demographics, and create tailored messaging and campaigns to drive engagement and conversions.
• Experimentation & Innovation: Conduct regular A/B testing of marketing assets, landing pages, email flows, and ads to continually improve performance and ROI.
• Analytics and Reporting: Use analytics tools to track campaign performance, identify growth opportunities, and report key KPIs (CAC, ARR, etc.).

Requirements

• Experienced Growth Marketer: 5+ years of experience in growth marketing, digital marketing, and/or demand generation, with at least 3 years experience at a SaaS company.
• Strong Analytical Approach: Strong understanding of the B2B sales funnel and experience optimizing each stage. Expertise in analytics platforms (e.g., Google Analytics, HubSpot, Marketo, Salesforce) and data visualization tools.
• B2B SaaS Experience: Knowledgeable and comfortable with SaaS metrics (e.g., CAC, LTV, ARR) and their application to growth strategies.
• Collaborative Approach: Will work closely with our sales team to complement their current strategies and align on improved processes.

Nice to have

• Experience with a narrow ICP: Proven experience with targeting and customizing marketing tactics vs. spray and play is ideal.

Likely not a fit

• Preference for Strategy over Execution: Needs someone who's not only strategic but also hands-on, taking full responsibility to see initiatives through to completion.
• Looking to Hire/Lead a Team Immediately: This role focuses on building the foundation of our growth function and proving we have scalable, repeatable solutions for driving leads and accelerating pipeline.

Our team is currently remote-first, with an office in NYC and optional in-person work for those located in the area. We have company offsites twice a year to bring the full team together in person, and occasional travel is expected as part of the job.