Digital + Content Marketing Manager

ARE YOU A FUTURE PLAIDMATE?

Do you consistently ask, “What’s Next?”

Are you nimble and able to adapt to rapidly changing situations?

Do you thrive in a fast-paced environment?

Think you could be THE PLAID AGENCY’s next Digital + Content Marketing Manager?

We’re THE PLAID AGENCY…an award-winning, full-service advertising agency specializing in customer insights, fundamental fierceness and a passion to deliver. We are growing and searching for a highly motivated Digital + Content Marketing Manager to join our team. This is a "roll up your sleeves" opportunity to jump in and create, execute and evaluate digital and traditional marketing strategies and initiatives.

The Role

You’ll be the go-to brain for content + digital: part copywriter, part strategist, part digital doer. One day you’re mapping a nurture journey, the next you’re naming a campaign or rewriting a headline until the click-through rate behaves.

You’ll collaborate closely with account, design, and leadership to bring campaigns to life across web, email, social, and paid.

What You’ll Do

Content & Copywriting

Write clear, compelling copy for websites, landing pages, digital ads, email campaigns, social content, video scripts, one-pagers, and more.
Translate client strategies and briefs into concepts, headlines, and messaging frameworks.
Adapt voice and tone across multiple brands—B2B, B2C, nonprofit, and everything in between.
Edit and refine existing content for clarity, consistency, SEO, and conversion.

Digital Strategy & Execution

Develop digital campaign strategies (objectives, audiences, channels, messaging, and basic funnels) in collaboration with account and creative teams.
Build and manage campaigns across key platforms (e.g., Meta, LinkedIn, Google Ads/Display, basic search) and/or coordinate closely with specialists.
Plan and schedule organic social content calendars for select clients.
Support email marketing strategy and execution: list segmentation, basic automation, A/B tests, and optimization.

Performance & Optimization

Monitor campaign performance and user behavior; pull data into simple, client-friendly reports.
Translate numbers into narratives: “Here’s what happened, why it matters, and what we’ll do next.”
Recommend ongoing optimizations to copy, creative, targeting, and landing pages based on results.

Collaboration & Agency Life

Work hand-in-hand with designers to concept integrated campaigns and content.
Participate in client meetings, presenting ideas, rationales, and results with confidence and clarity.
Help maintain internal standards for brand voice, quality, and digital best practices.
Acting chair of PLAID’s Targeting Committee Support PLAID’s own marketing efforts (case studies, website content, social, etc.) as applicable
Assist with creating standard operating procedures
Work schedule/hours: This position requires occasional nonstandard work hours in accordance with project needs, deadlines, deliverables, and urgent client requests