Digital Marketing

Job Summary

The Physio Store Inc. — a growing Canadian e-commerce retailer of physiotherapy, rehabilitation and wellness products — is seeking a hands-on Digital Marketing & E-Commerce Specialist to manage and optimize our online presence.

Reporting directly to the CEO, this individual will be responsible for all digital marketing initiatives including Google Ads, Microsoft/Bing Ads, SEO optimization, affiliate programs (AWIN and Amazon Associates), email automation with Klaviyo, and overall site performance on WordPress and WooCommerce.

This role is ideal for a resourceful, data-driven marketer who enjoys taking full ownership of strategy and execution — someone who can balance creative campaigns with technical SEO and analytics to help drive growth across Canada.

Key Responsibilities

Manage and optimize Google Ads, Microsoft/Bing Ads, and Google Shopping campaigns to increase traffic and ROI.
Oversee affiliate programs (AWIN & Amazon Associates) to expand online reach and sales.
Implement and manage Klaviyo email marketing automation and campaigns targeted to both clinics and consumers.
Develop and execute comprehensive SEO strategies, including keyword research, on-page optimization, and content updates in WordPress/WooCommerce.
Analyze website traffic and user behaviour using Google Analytics, Google Search Console, and Tag Manager to identify growth opportunities.
Maintain and update product listings and metadata to improve visibility and conversion rates.
Track and report on campaign performance (CPC, CTR, CPA, ROI), and recommend actionable improvements.
Stay up to date with industry trends in digital advertising, SEO, and e-commerce best practices.

Qualifications

2+ years of experience in digital marketing, e-commerce management, or paid advertising.
Proven hands-on experience with WordPress and WooCommerce management.
Strong understanding of Google Ads, Bing Ads, Klaviyo, SEO best practices, and affiliate platforms (AWIN / Amazon).
Proficiency with Google Analytics, Search Console, and Tag Manager for data tracking and performance analysis.
Working knowledge of HTML, CSS, and JavaScript for basic site edits or troubleshooting.
Excellent communication and organizational skills with the ability to prioritize and self-manage multiple projects.
Experience in the healthcare, wellness, or e-commerce sector is an asset.

Why Join Us

Direct collaboration with the CEO and leadership team — your ideas and strategies make an immediate impact.
Flexible hybrid or remote work arrangement anywhere in Canada.
Opportunity to shape the marketing and growth strategy for a respected Canadian brand in rehabilitation and wellness.
Competitive compensation and career growth opportunities as the company expands.

How to Apply

Submit your resume and a short cover letter highlighting your experience with Google Ads, SEO, and e-commerce marketing. Include examples of campaigns, affiliate programs, or email flows you've managed (if available).

Job Type: Full-time

Pay: $55,000.00-$70,000.00 per year