Senior Segment Brand and Growth Marketing Manager – Hispanic Strategy

Senior Segment Brand and Growth Marketing Manager – Hispanic Strategy

This role requires a passionate and culturally fluent individual to lead the marketing strategy and creative execution for the Hispanic segment.

• Build the annual strategy for the Hispanic segment, working with channel partners to drive growth from both base and new customers, setting annual and quarterly goals and performance targets.
• Brief campaigns and drive execution through partners across the marketing ecosystem—including Advertising, PR, Sponsorships, Retail Merchandising, and Experiential—to deliver integrated initiatives that move the brand and the business.
• Work cross-functionally beyond marketing, partnering with Sales, Government Relations, Corporate Responsibility, and other Lines of Business to achieve organizational alliances and ensure alignment on brand storytelling, community engagement, and growth goals.

Requirements

• 8–10 years of marketing experience, including 3+ in multicultural or Hispanic marketing.
• Proven success leading integrated, cross-channel campaigns for major consumer brands.
• Fully Bilingual in written and spoken English (5) and Spanish (5), with deep understanding of U.S. Hispanic culture and consumer behavior.