Marketing Lead - Digital Transformation

Regional Marketing Execution

• Adapt and activate global marketing strategies to meet business objectives across the North America region.
• Work closely with regional sales, product, go-to-market, and geographic marketing teams to ensure strong cross-functional alignment.
• Continuously evaluate local market dynamics, competitive activity, performance data, and evolving business priorities to refine plans.

Demand Generation & Go-To-Market Support

• Design and deliver integrated demand generation programs across email, social, digital channels, paid media, and webinars.
• Execute Account-Based Marketing initiatives focused on high-value enterprise accounts.
• Own lead acquisition and nurture programs to generate qualified pipeline within priority industries and business segments.

Sales Enablement

• Partner with sales teams to support prospecting efforts, sales presentations, and RFP responses.
• Develop and maintain sales tools including pitch decks, competitive intelligence, product messaging, demos, and other enablement assets.
• Support coordinated sales and marketing initiatives such as account planning, research, campaigns, and post-engagement follow-ups.

Brand Awareness & Thought Leadership

• Increase regional brand presence through targeted content programs, AI-driven digital campaigns, public relations, and strategic partnerships.
• Lead regional thought leadership efforts such as whitepapers, executive articles, speaking opportunities, and media engagement in partnership with communications teams.
• Build and maintain relationships with industry analysts and influencers to strengthen credibility and visibility in the North American market.

Content Development & Communications

• Produce compelling regional content including case studies, solution briefs, videos, blogs, customer stories, and executive presentations.
• Regularly refine messaging frameworks and positioning to resonate with enterprise buyers and decision-makers.
• Collaborate with internal and external communications teams to ensure consistent brand voice and messaging.

Analytics & Performance Reporting

• Measure and report on the impact and effectiveness of marketing campaigns and initiatives.
• Track key metrics including meeting generation, lead volume, conversion rates, pipeline contribution, and marketing ROI.
• Leverage data and insights to continuously optimize programs and inform strategic decision-making.