Digital Marketing Specialist

Dots-Lab is a cutting-edge technology company seeking a highly skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will play a crucial role in developing and executing our online marketing strategies to drive business growth.

We are looking for a talented Digital Marketing Specialist to create and implement innovative digital marketing campaigns that increase brand awareness, drive website traffic, and generate leads. The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and the ability to work independently.

Key Responsibilities

1. Develop and Execute Digital Marketing Strategies: Create and implement comprehensive digital marketing plans to achieve business objectives, including SEO, social media, email marketing, and paid advertising.

2. Conduct Market Research and Analysis: Analyze market trends, competitor activity, and customer behavior to inform digital marketing strategies.

3. Manage and Optimize Website Content: Ensure website content is up-to-date, optimized for SEO, and aligned with digital marketing strategies.

4. Create and Distribute Engaging Content: Develop and distribute high-quality, engaging content across various digital channels, including social media, email, and blog posts.

5. Measure and Report on Digital Marketing Performance: Track and analyze digital marketing metrics, providing regular reports and recommendations for improvement.

6. Collaborate with Cross-Functional Teams: Work closely with sales, product, and creative teams to ensure alignment and maximize digital marketing impact.

7. Stay Up-to-Date with Industry Trends and Best Practices: Continuously update knowledge and skills to ensure digital marketing strategies are innovative and effective.

Requirements

1. Bachelor's Degree in Marketing or Related Field: A degree in marketing, communications, or a related field is required.

2. 3+ Years of Digital Marketing Experience: Proven experience in digital marketing, including SEO, social media, email marketing, and paid advertising.

3. Strong Analytical and Problem-Solving Skills: Ability to analyze data, identify trends, and develop effective solutions.

4. Excellent Communication and Collaboration Skills: Strong written and verbal communication skills, with the ability to work effectively with cross-functional teams.

5. Proficiency in Digital Marketing Tools and Technologies: Experience with digital marketing tools, including Google Analytics, AdWords, Facebook Ads, and marketing automation platforms.

What We Offer

1. Competitive Salary: A salary range of $60,000 - $80,000 per year, depending on experience.

2. Comprehensive Benefits Package: A comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.

3. Opportunities for Professional Growth: Opportunities for professional growth and development, including training, mentorship, and education assistance.

4. Flexible Work Arrangement: Flexible work arrangement, including remote work options and flexible hours.