Digital Marketing Analytics

Top 3 Skills

Storytelling / Storyboarding

• Ability to form a narrative from data and present clear insights.

SQL Expertise

• Strong hands-on SQL (Snowflake preferred).
• Ability to independently write complex queries, create tables, and manipulate datasets.

Promotional & Digital Marketing Technology

• Hands-on experience in Adobe Analytics or Google Analytics (Adobe preferred).
• Understanding of campaign measurement, tags, campaign manager platforms.

Key Responsibilities

• Manage data and develop business intelligence reports for our company.
• Structure information into analytical deliverables using established frameworks.
• Design and automate reports to streamline manual processes.
• Maintain and update media translation tables and publisher status documentation.
• Utilize Adobe Analytics to provide actionable insights and measure media impact.
• Compile and present monthly reports on account registrations and suggest improvements.

Skills Required

• 3+ years in a business intelligence or digital analytics role.
• Experience with Adobe Marketing Suite or Google Analytics.
• Proficient in SQL, preferably Snowflake.
• Skilled in Business Intelligence tools like Power BI, Tableau, or Qliksense.
• Familiarity with digital marketing channels such as social, search, and paid media.
• Strong analytical and quantitative skills.