Digital Content Manager

Are you our future content writer?

We’re looking for an all-star content writer to join our growing team as the owner of our inbound marketing initiatives. Your goal will be to help us drive qualified traffic, leads, and sales by establishing our company as the #1 trusted authority in The Custom Closets and Organized Storage Solutions Industry.

Our content writer must have a passion for writing and storytelling with a journalist’s mindset, as well as an obsession with written content performance, content management, and analytics.

Responsibilities

Content Creation and Strategy Execution

Own and execute the They Ask, You Answer / Endless Customers content strategy, publishing revenue-driving content that directly supports sales conversations.
Build and run a 90-day content calendar (with sales input) by interviewing internal experts/customers, editing/proofreading, and producing consistent thought-leadership content.
Produce both weekly blog content (3+ posts/week) and premium conversion assets (ebooks, pillar pages, guides, pricing/FAQ-style resources) tied to lead-gen and nurture paths.

SEO & Website Optimization

Lead SEO strategy and execution for the website and content: keyword/topic planning, on-page optimization, internal linking, and content refreshes to improve rankings and visibility.
Optimize blog and offer pages for conversion and performance, including CTAs, form placements, pillar/cluster structure, and technical/content hygiene that improves user experience and search discovery.
Maintain an SEO-informed editorial approach (sales + search intent) so priority topics align with what prospects are searching and what sales needs to close deals.

3) Email Marketing & Lead Nurturing

Own email marketing execution: newsletter planning, writing, and scheduling to promote new content and keep the audience engaged.
Build and maintain automated workflows (welcome, nurture, re-engagement) that route leads to the right next step and support sales follow-up.
Use performance insights to continuously improve: subject lines, segmentation, timing, and CTA performance to increase conversions from email to consult/form fill.

4) Social Media Posting

Publish on social media multiple times per week to drive community engagement and extend the reach/lifespan of high-performing content.
Create a repeatable social distribution system: content repurposing (snippets, clips, carousels), campaign-style promotion for offers/pillar pages, and consistent posting cadence.
Coordinate social topics with the editorial calendar so social supports the same revenue topics (FAQs, pricing, comparisons, problems/solutions) and lead-gen goals.

5) Data Analytics

Track and report on content and channel performance, using analytics to prioritize topics, improve distribution, and iterate on what drives pipeline.
Own KPI monitoring and insights across: organic traffic growth, lead conversion rate, form fills on content offers, and first-touch attribution (organic search).
Use AI and analytics tools to increase efficiency and decision quality: identify content gaps/opportunities, evaluate performance, and streamline distribution/reporting

Educational background

A degree in English, Journalism, and Public Relations is highly preferred but not mandatory. Commensurate experience will be considered.

Skills and required knowledge

3–5 years of relevant professional experience
A true passion for writing
Impeccable writing and editorial skills, with an outstanding command of the English language.
An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.
Clear articulation of the business goal behind creating a piece (or series) of content.
Has used and experimented with AI tools like ChatGPT, Claude, Llama, etc.
Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
An understanding of AI’s role in marketing and how it functions in content creation, predictive analytics, customer behavior, and machine learning for content targeting.
Incredible people skills.
Has experience with programs such as HubSpot, Google Analytics, Google Search Console, and SEMRush.
Has interview skills and is a curious and thoughtful listener.
Understands how to use data to inform all strategic decisions.
Operates well with giving and receiving feedback.
Has a team mentality.
Bonus skills: HubSpot experience, print or broadcast journalism training.
Benefits/Perks:
Note, some may include:Health and dental
401k Retirement plan with company match
Competitive compensation levels
Training and career development
Mentorship from other teams
Amazing team culture
Paid Time Off

About us