Business Analyst

About The Company

PlayStation, a division of Sony Interactive Entertainment, is renowned as a global leader in entertainment and interactive entertainment technology. With a rich history of innovation, PlayStation produces a wide array of products and services including the PlayStation®5, PlayStation®4, PlayStation®VR, and PlayStation®Plus. The brand is also known for its acclaimed software titles developed by PlayStation Studios, which have captivated audiences worldwide. PlayStation's mission extends beyond delivering exceptional gaming experiences; it strives to foster an inclusive and diverse environment that empowers employees and encourages innovation. As part of Sony Group Corporation, PlayStation continues to push the boundaries of digital entertainment, making it a dynamic and inspiring place to work.

About The Role

We are seeking a highly experienced Staff Business Analyst to join our Commercial Development team in San Mateo, CA, operating in a hybrid work environment. In this pivotal role, you will be instrumental in shaping the future of PlayStation's Direct-to-Consumer businesses, including the PlayStation Store and PlayStation Direct. Your primary focus will be on leading growth initiatives, leveraging cutting-edge technology, and driving digital commerce strategies through data-driven insights. This position offers an exciting opportunity for a professional who thrives in fast-paced environments, enjoys working on innovative projects, and is passionate about utilizing data, automation, artificial intelligence, and experimentation to generate impactful results. You will collaborate with cross-functional teams to enhance personalization, support subscription growth, and streamline operational processes, ultimately contributing to the strategic expansion of PlayStation's digital offerings.

Qualifications

• Minimum of 12 years of experience in business analysis and product development within digital commerce or related fields.
• Proven track record of leading global workshops, managing multiple projects, and delivering measurable outcomes.
• Strong expertise in data-led decision making, analytics, and experimentation methodologies.
• Experience in integrating AI, machine learning, and automation into business solutions.
• Exceptional communication skills with the ability to simplify complex topics for diverse audiences.
• Ability to work effectively across different regions, time zones, and cultures, with flexibility for travel and varied working hours.
• Resilience and adaptability in ambiguous and fast-changing environments.

Nice To Have

• Knowledge of eCommerce, payments, finance, and supply chain management.
• Familiarity with digital content management and publishing processes.
• Understanding of governance and ethical considerations in AI and data practices.
• Experience working in multicultural, international environments.

Responsibilities

• Lead high-profile global projects applying structured business analysis to deliver innovative and impactful solutions.
• Collaborate with product, engineering, data science, and business teams to define requirements, align objectives, and ensure successful delivery.
• Utilize data science, AI/ML, automation, and experimentation techniques to enhance personalization, drive subscription growth, and improve operational efficiencies.
• Mentor analysts and team members in business analysis and product development methodologies, promoting responsible data practices and continuous learning.
• Provide clear, data-informed recommendations to senior leadership, balancing immediate needs with long-term strategic goals.
• Drive innovation and operational efficiency across areas such as payments, supply chain, finance systems, and emerging digital commerce platforms.

Benefits

• Comprehensive medical, dental, and vision insurance plans.
• Matching 401(k) retirement savings plan.
• Paid time off and holidays to promote work-life balance.
• Wellness programs and resources to support mental and physical health.
• Exclusive employee discounts on Sony and PlayStation products.
• Opportunities for professional development and career growth.
• Flexible hybrid work arrangements to accommodate diverse working styles.

Equal Opportunity

Sony is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to gender (including gender identity, gender expression, and gender reassignment), race (including color, nationality, ethnicity, or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership, or membership in any other legally protected category.