Shop Ops Manager (TikTok Shop)

About Social Tale

Social Tale is a fast-growing TikTok Shop agency helping leading e-commerce brands scale through social commerce. We combine data-driven strategy, creator partnerships, live commerce, and operational excellence to drive consistent GMV growth across multiple categories.

We are looking for a Shop Ops Manager who understands TikTok Shop systems, processes, and performance drivers. This role is ideal for someone highly organised, analytical, and experienced in managing back-end shop operations for e-commerce brands.

About the Role

As the Shop Ops Manager, you will oversee all operational workflows that keep our TikTok Shops running smoothly. You will manage product setup, stock updates, promotions, order flow, reporting, troubleshooting, and coordination with internal teams and brand partners. You will play a key part in ensuring shops are optimised for conversion and compliant with TikTok Shop requirements.

This role requires strong attention to detail, fast execution, and a deep understanding of e-commerce operations.

Key Responsibilities

Manage all product uploads, pricing, variations, and promotional setups on TikTok Shop

Oversee shop health, backend performance, approval timelines, and compliance

Coordinate inventory, stock alignment, fulfilment workflows, and order tracking

Set up campaigns, bundles, vouchers, and platform promotions

Troubleshoot listing issues, shipping errors, creator affiliate visibility, and backend flags

Monitor daily metrics including GMV, conversion, traffic sources, and cancellation rate

Prepare weekly and monthly operational reports for brand partners and internal teams

Work closely with Affiliate, LIVE, Strategy, and Creator teams to support launches and campaigns

Maintain and optimise shop operations to maximise conversion and shop quality

Identify shop issues early and escalate to TikTok reps when necessary

Required Skills and Experience

1 to 3 years of experience in TikTok Shop, Shopify, Lazada, Shopee, or other e-commerce operations

Strong understanding of product listing, fulfilment workflows, and backend dashboards

Excellent attention to detail and accuracy with operational tasks

Strong organisational and problem-solving skills

Ability to work in a fast-paced environment and manage multiple shops at once

Proficiency in Sheets, ClickUp, trackers, and reporting

Experience coordinating with brands, suppliers, or operations teams

Nice to Have

Experience managing TikTok Shop backend directly for a brand or agency

Knowledge of platform promotion tools, shop score metrics, and seller centre

Familiarity with affiliate operations and creator commerce

Background in e-commerce logistics or merchandising is a plus

Why Join Social Tale

Work with fast-growing UK and US e-commerce brands

Become a specialist in one of the fastest scaling commerce platforms

Be part of a high-performance team that values clarity, speed, and ownership

Opportunities for growth as TikTok Shop continues to expand

How to Apply

If you believe you are a strong fit for this role, we would love to hear from you. Please submit your updated resume.