Digital Marketing Specialist

We are looking for a skilled Digital Marketing Specialist to join a thriving home improvement organization. This role is perfect for someone with a strong focus on paid search and a passion for optimizing performance marketing strategies. You will play a critical role in managing campaigns, enhancing lead generation, and driving measurable results across multiple digital platforms.Responsibilities:• Execute, optimize, and scale paid digital marketing campaigns on a daily basis.• Develop and refine campaigns across platforms such as Google Ads, Meta Ads (Facebook and Instagram), and native advertising channels• Analyze and resolve issues related to campaign performance, including targeting, structure, creative assets, tracking, and budget allocation.• Monitor and assess campaign pacing, conversion rates, and other performance metrics across channels.• Utilize Google Analytics to evaluate user behavior, attribution, and campaign effectiveness.• Collaborate with internal creative teams to align messaging and promotional offers.• Conduct ongoing testing and optimization of ad copy, creative elements, audience targeting, and landing pages.• Deliver actionable reports and insights to leadership, ensuring transparency and effectiveness.• Manage and allocate a large performance marketing budget, historically exceeding $1.5M annually