Marketing Operations Strategist

We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world.

As a full-service growth marketing firm, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A putting marketers in a strategic seat at the table and providing value in unparalleled ways.

Managing billions in media, our dynamic team of consultative marketers, creatives, analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A day in the life

The Marketing Operations Strategist is a strategic and detail-oriented problem solver passionate about optimizing marketing technology, processes, and data strategies to drive growth.

Responsibilities

Act as a strategic partner to client stakeholders, translating business objectives into actionable marketing and revenue operations roadmaps.
Define key processes, data models, and SLAs that support scalable growth and operational clarity.

Platform Management & Optimization

Manage HubSpot setups, integrations, cleanups, and ongoing optimization.
Ensure Marketing Automation Platforms and CRM systems operate cleanly and efficiently through deduplication, field standardization, contact purges, sync error resolution, compliance program setup, data enrichment, lifecycle automation, workflow development, lead scoring models, list segmentation, sales and marketing alignment processes and automation.

Role Requirements

2+ years of experience in Marketing Operations or Revenue Operations, preferably in B2B or agency environments.
Strong experience in Hubspot and Salesforce with a general proficiency in Pardot.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent communication skills comfortable working with cross-functional teams and client stakeholders.

Key Performance Indicators (KPIs)

Campaign & UTM Governance Ensure 100% of new campaigns follow naming and member-status conventions and ?95% of inbound records capture required UTM/attribution fields, with ?2% month-over-month drift, verified through governance audits.
Account Engagement & Progression Track ICP account movement through the ABX funnel, tracked as % of accounts reaching defined engagement tiers and velocity of stage progression.
Automation Quality & Change Control: 0 critical incidents from workflow changes; ?95% pass rate on pre-deployment tests; 100% of changes documented with rollback plan and peer review.

Marketing Operations Strategist