Channel Marketing Manager

Key Responsibilities

• Develop and execute channel marketing strategies and campaigns to drive awareness, engagement, and revenue through partners.
• Collaborate with Channel Sales and Account Executives to identify key opportunities and align marketing initiatives with sales goals.
• Manage partner enablement programs, including training, content, and tools to support sales efforts.
• Create co-branded marketing collateral, demand-generation campaigns, and digital marketing initiatives targeting partners' customers.
• Track, measure, and report on the effectiveness of channel marketing programs, providing actionable insights for continuous improvement.
• Build and maintain strong relationships with internal teams and external channel partners to ensure alignment and program success.
• Support partner events, webinars, and marketing campaigns to drive engagement and pipeline growth.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3–5 years of experience in channel marketing, partner marketing, or B2B marketing, preferably in SaaS or technology solutions.
• Strong understanding of channel sales models, partner ecosystems, and co-marketing strategies.
• Proven experience executing integrated marketing campaigns across digital, email, events, and social media channels.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
• Strong communication, presentation, and interpersonal skills to work effectively with internal teams and external partners.
• Analytical mindset with experience in tracking KPIs, ROI, and campaign performance.

Preferred Skills

• Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Demandbase).
• Understanding of enterprise sales cycles and complex sales environments.
• Ability to work independently in a fast-paced, remote-friendly environment.