Global GTM Leader - Marketing Effectiveness

R25_0028383

US role

Job Description

About this job

The Global Go-to-Market Leader will serve as the brand ambassador for our Marketing Effectiveness business, ensuring strategic visibility and engagement across markets. This individual contributor role will be responsible for developing annual marketing plans, aligning product launches with commercial revenue drives, and positioning NIQ as a thought leader through industry events and content initiatives. Reporting to the General Manager of Marketing Effectiveness, this role will orchestrate messaging, event participation, and thought leadership to strengthen our market presence globally.

Key Accountabilities

Strategic Marketing Leadership

• Define and execute annual marketing plans aligned with product launch timelines and commercial objectives.

Brand Ambassador Role

• Represent NIQ at major industry events such as Cannes Lions and Possible, ensuring strong brand presence and thought leadership.

Cross-Functional Coordination

• Collaborate with Product teams on launch schedules and with Commercial teams on timing for revenue drives.

Messaging & Positioning

• Maintain a quarterly messaging calendar to ensure consistent and impactful communication to the market.

Thought Leadership Development

• Build and manage a robust library of thought leadership content for social media, publicity, and NIQ-hosted events.

Key Responsibilities

• Develop and deliver annual global marketing plans aligned with product and commercial priorities.
• Coordinate NIQ’s Marketing Effectiveness participation in key industry events and ensure impactful representation.
• Maintain quarterly messaging strategy and oversee execution across channels.
• Create and curate thought leadership content to support brand positioning and engagement.
• Partner with internal stakeholders to ensure alignment between marketing initiatives and business objectives.

Required Skillsets

• Strong expertise in global marketing strategy and go-to-market planning.
• Proven ability to manage cross-functional collaboration and influence senior stakeholders.
• Experience in event marketing and brand positioning at industry forums.
• Excellent communication skills and ability to craft compelling narratives.
• Familiarity with marketing effectiveness solutions and analytics-driven messaging.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 15+ years of experience in marketing leadership roles with global exposure.
• Demonstrated success in developing and executing go-to-market strategies.
• Ability to travel internationally for major events and stakeholder meetings (up to 50% of time)

US Benefits

• Comprehensive healthcare plan (medical, Rx, dental and vision)
• Flexible spending accounts and Health Savings Accounts (including company contributions)
• Life and AD&D insurance
• 401(k) retirement plan including company matching contributions
• Disability insurance
• Tuition Reimbursement

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $146,300- $175,000.00. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role is eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion