Marketing Operations Targeted and Personalized Marketing, Analyst

The Analyst, Targeted and Personalized Marketing oversees targeted marketing campaigns across Morgan Stanley website experience, mobile app, and Shareworks platforms.

Key Responsibilities

• Manage project lifecycle for targeted messaging initiatives: intake, scheduling approvals delivery.
• Partner with marketing strategists data teams regional stakeholders for campaign alignment timely execution.
• Leverage Workfront to manage workflows monitor project status report progress prioritize balance multiple concurrent projects time zones stakeholder groups maintain campaign documentation timelines process standards ensure consistency quality identify opportunities streamline processes improve efficiency within marketing operations function support quality assurance post-campaign analysis drive continuous improvement.