Marketing Manager

Midwest Retail Services is seeking a hands-on Marketing Manager to own and execute all marketing efforts across the business. This is a one-person, full-stack marketing role—ideal for a self-directed generalist who can think strategically and execute confidently.

You’ll be responsible for driving awareness, engagement, and revenue through digital marketing, ecommerce, paid advertising, content, and sales enablement. This role works closely with the Vice President of Sales and Marketing and plays a direct role in supporting sales growth.

What You’ll Do

• Own and optimize the company website and launch a WooCommerce platform
• Drive SEO, website traffic, and conversion performance
• Plan, execute, and optimize PPC campaigns (Google, Bing, Meta, LinkedIn)
• Create content across LinkedIn, YouTube, Instagram, email, and the website
• Maintain brand consistency across all digital, print, and trade materials
• Plan and execute trade show marketing, including booth design, logistics, and supporting lead capture
• Develop sales enablement tools (sell sheets, presentations, product guides)
• Track performance using Google Analytics, Search Console, and CRM reporting
• Maintain lead and campaign data in Microsoft Dynamics CRM
• Develop selling tools in Dynamics CRM with ClickDimensions

What Success Looks Like

• Increased lead volume and conversion rates
• Strong growth in web traffic, engagement, and search visibility
• Efficient PPC performance and measurable ROI
• Marketing that directly supports sales execution and revenue growth

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 4+ years of marketing experience (B2B and/or distribution preferred)
• Strong experience with WordPress/WooCommerce and Microsoft Dynamics CRM
• Proven ability to manage SEO, PPC, and performance analytics
• Comfortable owning strategy and execution in a lean environment
• This role is best suited for someone who likes ownership, autonomy, and impact—and who’s ready to build, run, and continuously improve a marketing engine that directly fuels sales.