Social Media Manager

Lead Social Media Manager (In-House)

Mattress Lux | Kennesaw, GA

Mattress Lux is not a typical mattress store—and we are not looking for a typical social media manager.

We are a values-driven, education-first sleep brand built on trust, service, and long-term relationships. Our social presence is a direct extension of our in-store experience: warm, thoughtful, premium, and human.

We are hiring a Senior Lead Social Media Manager to take ownership of our social strategy and execution as we scale our flagship store, prepare for expansion, and continue building a trusted local and regional brand.

This is an in-house, hands-on role for someone who can lead without micromanagement, execute with excellence, and move projects forward.

Learn more about us

Website: https://www.mattresslux.net

Instagram: https://www.instagram.com/mattressluxsocial

The Role

This role owns social media from strategy through execution. You will plan, create, publish, and optimize content that drives awareness, trust, and in-store traffic—while also supporting new initiatives, partnerships, and brand growth.

You will be on-site regularly to capture video and photo content, collaborate with leadership, and bring ideas to life quickly.

Key Responsibilities

• Own and execute the social media strategy across Instagram, Facebook, and emerging short-form platforms
• Create and publish short-form video (Reels, Shorts) that is educational, engaging, and brand-aligned
• Capture in-store video and photography (team, product education, guest experience, behind-the-scenes)
• Plan and manage a content calendar aligned with store priorities, promotions, and launches
• Support brand initiatives including new store launches, partnerships, and special projects
• Monitor performance, engagement, and trends; adjust strategy based on results
• Collaborate with leadership on messaging, campaigns, and long-term brand direction
• Ensure all content reflects Mattress Lux’s tone: premium, warm, trustworthy, and non-pushy

What Success Looks Like

• Consistent, high-quality content that feels authentic and on-brand
• Growth in local awareness, engagement, and in-store traffic tied to social efforts
• Strong video presence with confident, clear storytelling
• Projects move forward without constant oversight
• Social media feels integrated into the business—not siloed

Non-Negotiables

• Deep alignment with our values: humility, trust, service, integrity
• Operational maturity: you finish what you start and manage details well
• Comfort taking the lead without micromanagement
• Strong judgment around brand voice and what should not be posted
• Willingness to be in-store and actively involved

Compensation & Structure

• Part-time, hourly position
• Performance-based bonuses tied to store and social performance
• Opportunity to grow into a full-time leadership role as the brand scales

Location

This is a fully in-house role based in Kennesaw, GA. Local presence is required for filming, collaboration, and project execution.