Digital Marketing Coordinator

**Job Summary**

• *Responsibility**
• *The following are the main job responsibilities and priorities for this position**:
• **Social Media Management**: Develop, implement, and monitor social media strategies across platforms.
• **Paid Advertising**: Plan, execute, and optimize digital advertising campaigns on Meta and Google Ads. Plan, and manage the assets for our print media buy.
• **Website Management**: Update and maintain website content to align with marketing goals and improve user experience.
• **Marketing Reporting**: Track, analyze, and report on the performance of all digital marketing efforts to drive insights and continuous improvement.
• **Event Planning**: Assist with planning and executing events for all departments.
• *Qualifications**
• *Education and Experience**
• Post-secondary education related to Marketing, Communications, Business, or a related field
• Familiar working with website CMS (WordPress or similar) for content updates.
• Solid understanding of analytics tools (Google Analytics, Looker Studio, Facebook Insights, etc.) to measure and report on campaign success.
• Previous farming or agri-business experience is an asset.
• *Skills and Knowledge**
• Exceptional oral and written skills are required.
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously
• Analytical skills to interpret performance data and make informed decisions.
• Proactive and self-motivated with a passion for staying updated on the latest digital marketing trends and technologies.
• Team player - Excellent interpersonal skills.
• Travel may be required.

Schedule

• Monday to Friday

Work Location: In person