Head of Marketing

Role Overview

Luxolis is seeking a strategic and results-driven Head of Marketing to lead and scale our marketing function across the manufacturing and construction sectors. This role is responsible for building brand authority, driving qualified lead generation, supporting sales growth, and positioning Luxolis as a trusted, innovative partner in highly technical B2B markets.

The ideal candidate has deep experience in B2B marketing, understands complex buying cycles, and can translate technical products and services into compelling market value.

Key Responsibilities

The ideal candidate is a commercially minded marketing leader with a strong understanding of manufacturing and construction environments and the ability to operate confidently within highly technical, relationship-driven industries. They are equally comfortable setting long-term strategic direction and executing hands-on initiatives, translating complex products, processes, and solutions into clear, compelling value propositions. This individual brings a pragmatic, data-led approach, understands long sales cycles and multi-stakeholder buying decisions, and works closely with sales and leadership teams to drive measurable business impact. They are a natural leader and collaborator, able to influence senior stakeholders, mentor teams, manage external partners, and continuously adapt marketing strategies to evolving market conditions while maintaining a strong focus on brand credibility, trust, and growth.

Marketing Strategy & Leadership

Develop and execute a comprehensive marketing strategy aligned with Luxolis’ business objectives
Build and manage the marketing roadmap across brand, digital, content, events, and partnerships
Lead, mentor, and scale the internal marketing team and external agencies

Brand & Market Positioning

Strengthen Luxolis’ brand presence within manufacturing and construction markets
Define and maintain clear messaging and value propositions for different customer segments
Ensure consistent brand identity across all touchpoints

Demand Generation & Sales Enablement

Drive qualified lead generation to support sales pipelines
Collaborate closely with sales teams to align campaigns, messaging, and targets
Develop sales enablement tools including brochures, case studies, presentations, and proposals

Digital Marketing & Performance

Oversee digital channels including website, SEO/SEM, email, social media, and marketing automation
Track and optimize campaign performance using data, analytics, and KPIs
Manage marketing budgets and ROI reporting

Content & Thought Leadership

Lead content strategy focused on technical expertise, innovation, and industry leadership
Develop case studies, whitepapers, industry insights, and project showcases
Support PR, awards, trade publications, and speaking opportunities

Industry Engagement

Plan and manage trade shows, exhibitions, and industry events
Build partnerships with industry bodies, suppliers, and strategic partners
Monitor market trends, competitor activity, and customer needs

Required Experience & Skills

The ideal Head of Marketing is a visionary and hands-on leader who can inspire and guide a high-performing marketing team. They excel at setting strategic direction, aligning marketing initiatives with business goals, and driving measurable results. This leader is collaborative, able to influence senior stakeholders, mentor team members, and manage cross-functional and external partnerships. They combine commercial acumen with creativity, making data-driven decisions while fostering innovation, accountability, and a culture of continuous improvement.

8+ years of marketing experience, with at least 3 years in a senior leadership role
Proven experience in B2B marketing, preferably within manufacturing, construction, engineering, or industrial sectors
Strong understanding of long sales cycles and technical products/services
Demonstrated success in lead generation, brand building, and revenue support
Excellent leadership, communication, and stakeholder management skills
Data-driven mindset with experience using CRM and marketing analytics tools

Desirable Experience

Experience marketing to contractors, developers, engineers, or industrial clients
Background in international or multi-market marketing
Familiarity with digital transformation or innovation-led industries

What Luxolis Offers

Opportunity to shape and lead marketing at a growing, ambitious company
High-impact role with direct influence on business growth
Collaborative leadership team and strong industry reputation
Competitive salary and benefits package