Senior Manager, Growth Marketing

Senior Manager, Growth Marketing Role

LINQ's Marketing department is responsible for sharing our vision with school districts across the US through compelling campaigns and meaningful connections.

The Senior Manager, Growth Marketing develops and executes multi-channel digital campaigns, account-based marketing initiatives, and audience acquisition for in-person events to drive awareness, engagement, and qualified pipeline.

The role requires an experienced player-coach who oversees campaign execution, working closely with Sales, RevOps, and Product Marketing to deliver measurable business impact.

• Campaign Strategy: Build integrated plans spanning paid search, paid social, programmatic/display, retargeting, email, webinars/events, website/CRO, content syndication, and partner channels.
• Full-funnel campaign management: Define ICPs/segments, craft messaging and offers, develop landing pages and nurture streams, forecast spend and pipeline, and manage timelines from brief to post-mortem.
• Lead management supporting Sales: Leverage 6sense or ABM/intent data equivalent. Partner with BDRs/AE leadership to define lead taxonomy and SLAs, route and score leads, improve 6QA/MQL?SQL conversion, and ensure clean handoffs with feedback loops.