Marketing Executive

Job title: Marketing Executive

Department: International Motors UK - Sales and Marketing

Reporting to: Digital Marketing Manager

Location: Solihull – onsite

Hours of work: 37.5 per week, Monday to Friday

Job Summary

As Marketing Executive for International Motors, you will provide essential support for delivering campaigns and projects across IM Vehicle brands (initially Isuzu, GWM and Mitsubishi but also others). From seasonal, to always-on and moment-in-time campaigns, the role is incredibly varied.

In this role you will support across all areas of marketing including national marketing campaigns, retailer marketing support and brand communications – assisting the Campaign Manager to deliver projects on time, within budget and in line with business objectives. You will be expected to take ownership of delivering elements of a complete campaign plan and work independently to set briefs.

Your goal is to help the delivery and execution of the Marketing Plan for each vehicle. Commercially you’ll be expected to help mitigate risks and look for ways to improve process and delivery of campaigns.

Key Responsibilities

• Help deliver integrated marketing campaigns across the brands
• Maintain channel and communications documentation including calendars, reports and retailer communications supporting the delivery of cohesive, cross channel marketing strategies
• Work with the Digital Marketing Manager and other stakeholders within the business to manage, maintain and deliver campaign project plans
• Support with delivering campaign meetings with relevant internal and external stakeholders, including administrative work such as note taking and reporting actions
• Communicate status updates across the business where required
• Responsible for tracking spend against set campaign budget
• Help ensure all campaigns align with brand guidelines and regulatory requirements
• Collaborate with wider team to support the development of impactful creative messaging suitable for each channel and brand
• Monitor campaign KPIs and report back to stakeholders, make recommendations for improvements
• Help identify opportunities to repurpose campaign content and extend its reach across channels
• Help identify ways to optimise campaign planning to increase efficiencies in resource management
• Brief agencies in line with campaign objectives.
• Work alongside the Content team to support in the production of artwork, images, videos, text that is required for all areas of the business
• Support the content/maintenance of a brand website
• Working with the sales department to ensure retailers have the correct brand and marketing materials that is consistent with brand platform and national campaigns.
• Support retail network with execution of local marketing activities in line with local objectives and national marketing campaigns.
• To support in the production of materials to promote Aftersales, Accessories and Parts sales.
• To support in the produce management reports and presentations as when required by the senior management.

Minimum Requirements

• 2 years’ experience within marketing department or marketing agency, preferably with motor industry experience.
• Ability to analyse data, formulate messaging and communicate information effectively.
• Excellent people skills.

Desired Personal Qualities

• Accuracy and attention to detail
• Be able to handle several tasks at the same time being organised and structured.
• Work well in team environments
• Excellent communication skills in both verbal and written formats
• Articulate, confident, persistent, energetic and enthusiastic
• Strong, accurate and timely budgetary control
• A genuine interest in motor vehicles