Global Channel Marketing Director

Location: United States (Dallas, Texas)

Salary: $100-180K/year

Travel: 20–30% international travel

Reports to: VP, Global Sales

Team: 3 direct reports

Role Overview

We are seeking a Global Channel Marketing Director to lead B2B channel and trade marketing across North America, Europe, Australia, and Latin America.

This role is responsible for translating corporate brand strategy into ROI-driven channel marketing programs that support distributors, mass retailers, and professional trade partners.

This position does not cover DTC websites, Amazon, or online marketplaces.

Key Responsibilities

Develop and execute a global channel marketing strategy covering sell-in, sell-through, and sell-out

Lead integrated ATL & BTL channel marketing programs, including trade promotions, POS, in-store activations, and co-op marketing

Partner with key retailers and distributors (e.g. big-box retail and professional channels) on joint marketing initiatives

Own channel marketing budgets, KPIs, and performance reporting

Lead global tradeshows, retail events, and partner activations

Manage and develop a small global channel marketing team

Qualifications

8+ years of marketing experience; 4+ years in channel or trade marketing

Experience in consumer electronics, smart home, or technology industries

Proven success working with big-box retailers and B2B distribution partners

Strong understanding of trade marketing, retail activation, and omnichannel strategy

Data-driven mindset with experience using CRM and analytics tools

Strong leadership and cross-functional collaboration skills

Bachelor’s degree required (MBA a plus)

Must be U.S.-based, passport holder, and open to international travel

Global Channel Marketing Director