Director, Integrated Marketing

Come As You Are

Your gender, your gods, your love life, your skin, your abilities are what we celebrate at Fittes!!

We are progressive, open-minded and value diversity of thought as we know this is what pushes

us to do things better than our competitors. If you are good at what you do and work hard, we

welcome you to come as you are.

Don't meet every single requirement? Studies have shown that women and people of colour are

less likely to apply to jobs unless they meet every single qualification. If you're excited about this

role but your past experience doesn't align perfectly with every qualification in the job

description, we encourage you to apply anyways! T ell us why you think you're the right person -

you may be just the candidate we are looking for.

About Fittes

At Fittes, we are on a mission to reimagine mundane unloved building products. We make

building products sexy and we’re bringing a new school approach to an old school industry.

We create a work environment where you can excel at the things you're good at, experiment with

tasks you love doing, and challenge yourself to learn new things that are outside your skill set. We

are building something extraordinary for the long-term with our team and customers. Don’t

believe us? Ask our team members - they certified us as a “Great Place to Work®”! See more on

our Instagram, Glassdoor and website!

The Opportunity

We’re looking for a Director of Integrated Marketing. A strategic, data-driven, and creative

brand builder who will elevate our brand presence across both D2C and B2B markets.

This is a pivotal role that bridges long-term brand vision with short-term execution. As our

Director of Integrated Marketing, you’ll define and own the full 360° brand experience — from our

visual identity and voice, to how we show up across campaigns, channels, and customer

touchpoints.

You’ll work at the intersection of creativity and strategy, balancing bold ideas with

data-informed decisions to shape how our brand grows and resonates. You’ll lead a

high-performing marketing team, guide internal and external partners, and collaborate closely

with sales and product stakeholders to ensure our brand fuels business growth.

This is your chance to put your mark on a brand that’s ready to stand out. You’ll have the space to

test, iterate, and push creative boundaries, while also building repeatable systems and smart

processes that scale. If you’ve ever dreamed of turning a category-defying brand into an

industry icon, this role is for you.

What You’ll Be Doing

Leadership + Culture [40%]

Hire, develop, and inspire top talent in the marketing team
Lead regular 1:1s, performance reviews, and career development planning
Foster a high-eNPS culture rooted in coaching, engagement, and retention
Adapt leadership style to motivate and empower the team
Collaborate cross-functionally to ensure alignment with broader company goals
Embody and champion Fittes values across all internal and external touchpoints

Brand Strategy [30%]

+Own and direct the full 360° brand experience across digital, social, PR, and partnerships

Maintain and evolve brand guidelines from packaging to experiential touchpoints
Collaborate with B2B sales and performance marketing to achieve revenue goals
Lead community growth and engagement initiatives
Drive brand awareness through campaign performance and organic growth

Content + Partnerships [30%]

+Lead and expand influencer and media partnerships

Own the affiliate program strategy and execution
Oversee content strategy, planning, and delivery in alignment with brand objectives
Manage third-party vendors and ensure cohesive brand messaging

Tech Stack

Google Analytics – Intermediate

+Search Engine Optimization – Intermediate

+Digital and Social Media Platforms -Expert

Marketing Analytics - Expert
Meta/Google
Digital and Social Media Platforms - Expert
High AI literacy and comfort with digital marketing platforms - Intermediate
Adobe Creative Suite - Expert
DAM platforms - Expert

You’re a Good Fit If You

Bring 10
years of experience in marketing, with at least 5 years focused on shaping

brand strategy and 3+ years driving go-to-market success

Know what it takes to manage and grow a physical product brand—because you’ve done

it, more than once

Have led and inspired creative talent for 5
years, whether internally, externally, or

across both

Know how to take a creative idea from concept to execution and have led the full

process for 3+ years

Are passionate about performance and know how to bring out the best in a team
Use data to guide decisions—not just gut feel—with experience using tools like Google
Analytics, Meta platforms, and Shopify

What’s in it for you?

We’re not for everybody – and we like it that way. If mediocrity isn’t your jam, here’s what we can

offer you in return for your hard work and discipline:

Joining an award-winning, fast-growing team driven by ambition
Pay-for-performance profit-sharing bonus structure
Super-immersive learning environment and the opportunity to develop your

career with us, if you can keep up

Flexible and inclusive benefits including HSA
Employee Stock Option Plan
Hybrid work structure - we are committed to 3 days in office
Open concept, bright, dog-friendly office vibe (our furry friends can’t wait to

meet you!)

Strict “No email/slack on phones” policy and “No email/slack outside of office

hours” policy — we value our personal time and are committed to protecting this

for our team members.

Fully stocked kitchen with snacks and fresh fruit
Great Place to Work® Certified