Marketing and Consumer Engagement Director Estée Lauder and Brand Manager Aramis & Aerin Beauty

Description

The Marketing Director is responsible for shaping and executing the 360 marketing strategy to drive brand growth and achieve business objectives. This high-profile role involves leading a diverse team, managing multi-million-pound budgets, and ensuring a seamless consumer experience across all touchpoints. The Marketing Director will work closely with internal and external stakeholders to deliver integrated marketing campaigns that build brand equity and drive sales.

Strategic Planning and Execution

• Develop and implement a regional marketing strategy focused on the UK&I consumer that supports brand objectives, including net/retail sales, operating profit, market rank/share, and category objectives
• Align and integrate the marketing calendar and consumer engagement activities across all media (digital and non-digital) to deliver an integrated 360 consumer journey
• Drive performance-based marketing, developing clear strategies to recruit and retain consumers, implementing those across all consumer touch points, with a test & learn mindset to inform strategic planning and execution

Team Leadership and Development

• Lead, build, and motivate a large team across various marketing functions, including product marketing, trade marketing, communications, CRM and media planning.
• Inspire and motivate wider brand team across different functions, providing clear direction on the marketing strategy and insights on the consumer.
• Provide growth opportunities and development to maximize team performance
• Empower the team collaborate with the wide brand teams and center of excellences to foster an integrated approach to brand activations and implement marketing programs effectively.

Consumer Engagement and Communication

• Define and execute the brand's consumer engagement and communication strategy, including social media, CRM, and content strategy
• Develop and execute innovative ideas across multiple touch points to enhance consumer experience both in-store and online Budget Management:
• Manage the marketing budget, applying zero-based budgeting principles to develop programs in line with strategic imperatives
• Ensure accurate forecasting and allocation of budget expenses to match objectives with appropriate resources

Collaboration and Relationship Management

• Partner closely with internal stakeholders (sales, online, PR & comms, artistry, finance teams) and external partners (media and creative agencies, suppliers) to deliver the brand's objectives
• Establish collaborative partnerships with global and regional teams to ensure alignment and excellence in execution across all consumer touchpoints

Data, Insights, and Analysis

• Leverage consumer and category analytics to drive marketing relevance and optimise media ROI
• Provide accurate key sales data and insights to inform strategic business decisions

Qualifications

• Strong brand building experience, ideally across different categories/types of consumers/brands
• Strong understanding of beauty and current/upcoming trends.
• Extensive experience in 360 Marketing, with exposure to product, consumer engagement, media and CRM.
• Clear knowledge of the consumer target, their emotional and functional needs and be able to articulate it across global and local stakeholders.
• Proven leadership and team development skills.
• Strong functional expertise in consumer goods and/or retail.
• Exceptional analytical skills with the ability to solve unstructured problems with a structured and hypothesis-driven approach.
• Strong presentation skills, both verbal and written