Paid Advertising Manager

The Digital Demand Generation Manager will assist in growing Enghouse Networks' web presence, awareness and customer acquisition by planning, executing and optimizing our online marketing efforts and strategies. This will include engaging in search engine optimization, search engine marketing, display marketing, web content, and other web marketing activities.

• **Responsibilities**:

Create and drive comprehensive digital marketing campaigns and programs to support sales to reach revenue goals on our suite of collaboration solutions.

• Manage and coordinate new SEO projects to develop and optimize awesome content for attracting target audiences to our web properties
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Scale existing paid search, paid social, and other paid online programs-expanding keyword coverage, experimenting with ad copy, targeting, landing page experience, etc. across Google Ads, Bing Ads, LinkedIn, Facebook, Twitter, etc.
• Drive new business acquisition campaigns to generate new customers.
• Manage our search engine marketing programs, retargeting, online advertising, syndicated content, affiliates...
• Optimize existing channels and test new channels to drive fast new customer growth.
• Identify and recommend areas for growth, including via organic search, display, retargeting or other virtuous cyclical growth loops.
• Develop clear and compelling content designed to naturally attract links, grow organic traffic and drive awareness.
• Work with the other team members to distribute the content created, optimize website, blogs and drive relevant traffic.
• Execute A/B tests, collect and analyze data, and continuously improve our online campaigns at a rapid pace.
• Define goals and metrics for all demand generation programs.
• Partner with graphic design to improve landing pages and micro sites conversions.
• Own and manage the content of the website. Drive strategies to increase traffic and improve lead conversion.
• Track, measure, and analyze campaign performance to constantly improve overall program effectiveness and increase the impact of marketing on revenue and profitability.
• Work with sales to measure program performance and lead quality.
• Manage the demand generation budget and oversee outside agencies/contractors as needed.
• Manage weekly and monthly reporting and tracking
• Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends including the latest organic, CRO, social, and paid search marketing trends and platform features and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• *Skills**:
• Demonstrated success in generating qualified inbound leads.
• Ability to understand high-level demand generation, sales strategies, translate them into KPI’s aligned with the department goals.
• Digital demand generation marketing expert with experience in driving new business acquisition.
• Excellent understanding of the search engine marketing industry, paid search, display and retargeting, and best practices across these channels.
• Knowledge of HTML, WordPress and content management systems.
• Exceptional and effective oral and written communication skills.
• Able to work independently or as part of a team, with strong attention to detail and an ability to multi-task in a fast-paced environment.
• You already understand and are completely comfortable speaking about topics such as CTR, CPC, CPL, MQL, ROI and understanding how these metrics can affect each other
• Detail-oriented and an excellent problem-solver. Can multi-task and juggle many simultaneous priorities. Excellent project management skills and understanding of brand and content marketing best practices. Strong organizational and time management skills.
• *Experience**:
• Bachelor's degree in business, marketing, organizational development or related field, or equivalent experience.
• 3 - 5 years of experience in B2B software marketing managing performance-based search engine marketing campaigns, with content marketing responsibilities.
• Strong digital marketing growth experience with analytics programs (e.g. Google Analytics), AdWords, PPC, SEO tools is key.
• Strong experience on program effectiveness and ROI measurement.
• Experience with managing website and digital marketing programs are a must.

Previous experience building and/or managing a digital team is an asset

• *Nice to Have**:
• Building a report and pulling data from SFDC
• Online marketing certification (Google Analytics, Google Ads, Marketo/Hubspot Inbound Marketing, etc.)
• Marketing automation experience (HubSpot, Marketo etc.), especially building landing pages

Travel: Up to 10%.

We are an Accessibility for Ontarians with Disabilities Act (AODA) compliant workplace. You can be confiden