[Remote] Principle, App Network Strategy - Contract

Note: The job is a remote job and is open to candidates in USA. DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands. The Principal, App Network Strategy will lead app-first programmatic strategy across in-app networks and DSPs, developing a comprehensive app network strategy and activation while educating internal teams on best practices.

Responsibilities

• Own the app network strategy, audit, selection, POV, and consequent roadmaps:
• Run the network selection process: develop the POV on the best app network for the client. This includes designing and executing the RFI/RFP’s, building a weighted scorecard, leading vendor evaluations/tests, and delivering the final recommendation and onboarding plan
• Size opportunity, architect channel mix, develop complementary audience and supply strategy, and prioritize in‑app partners based on multi-facted criteria (including, but not exhaustive of platform capabilities, inventory quality, reach, reporting depth, fraud profile, and expected ROI.)
• Build strategy effectively without an MMP: collaborate on the design of pragmatic measurement plans (e.g., SKAN‑only, PSA/geo lift, MMM/lightweight causal inference) while advising on MMP selection (AppsFlyer, Adjust, Branch, Kochava) and rollout when appropriate
• Design rigorous test & learn plans across bidding, supply curation, placements/formats (video, playable, interstitial), targeting, and creative to drive app downloads and incremental growth
• Translate business goals into performance plans with clear hypotheses, budgets, pacing, and success metrics (app downloads and incrementality)
• Represent the work to senior, technical stakeholders: lead strategy reviews, QBRs, and roadmap discussions; 'go toe‑to‑toe' on mechanics, trade‑offs, and measurement
• Lead internal education and enablement across teams:
• Proactively build training programs and SOPs; run live enablement sessions to ramp teams on priority networks quickly
• Establish comprehensive best practices across campaign structures, optimization frequency and strategies, event hierarchies, value‑based optimization, and SKAN‑compliant & Privacy Sandbox–ready setup, and more as needed
• Synthesize and report clear insights from tests; coordinate incrementality readouts with partners and produce concise narratives that move decisions forward. Create scalable, repeatable, and automated processes, then train teams on how to enable them
• Educate across teams on how/why to validate data flows (SDKs, server‑side, event schemas), ensure ATT/SKAN compliance, and operationalize Android Privacy Sandbox attribution initially in a no‑MMP environment. Develop clear guidance and education on the benefits of adopting an MMP and the drawbacks of working without an MMP, keeping in mind that this is a client-driven decision
• Devise ongoing training on how best to automate curation of supply for brand safety and performance; coaching through hands-on negotiation with partners to proactively fight low quality supply

Skills

• 7–10+ years in performance/growth media, with 5+ years focused exclusively on app-network UA, including hands-on activation and strategic leadership
• Expert fluency with in‑app networks and mobile DSPs, especially but not exhaustive of AppLovin, Unity Ads/LevelPlay (ironSource), Liftoff (Vungle Exchange), Moloco, and InMobi. Maintains strong POV on how each partner differs from self‑attributing platforms
• Track record building training, SOPs, and playbooks; known as someone who embodies a coach persona
• Strong client‑facing presence; able to simplify technical detail, defend trade‑offs, and align cross‑functional teams
• Ability to communicate with a wide range of stakeholders with varied backgrounds and ability to gain understanding and alignment quickly
• Ability to operate without an MMP and advise on if/when to implement one; cross‑functional fluency to partner with AdTech/MarTech on SDK/event schema and SKAN mapping (no hands‑on coding required). Can review dashboards and ask the right questions to validate signal quality
• Hands‑on app campaign experience in The Trade Desk, DV360, Google UAC and major social platforms as complementary channels
• Experience partnering on creative strategy for playables and short‑form video to inform testing with network/creative partners

Benefits

• We support you being you: DEPT® is an equal opportunity employer (EOE).
• We believe our work is its best when our people feel safe and free to be themselves.
• We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information.
• DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
• We are a B Corp-certified company passionate about purpose-driven work.
• Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.
• At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive.
• We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
• We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Company Overview

• DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. It was founded in 2016, and is headquartered in Amsterdam, Noord-Holland, NLD, with a workforce of 1001-5000 employees. Its website is https://www.deptagency.com.

Company H1B Sponsorship

• DEPT® has a track record of offering H1B sponsorships, with 1 in 2024, 1 in 2022. Please note that this does not guarantee sponsorship for this specific role.