Head of Digital Marketing

Head of Digital Marketing – Demand Derivatives

Location: Jersey City, NJ (Hybrid)

Department: Marketing & Communications

Reports to: Chief Executive Officer

About Us

Demand Derivatives seeks to become a transformative force in global financial markets. Problems with legacy exchanges, built on 175-year-old contract designs, have been circumvented or patched for decades. In contrast, Demand Derivatives dismantled that business model and is launching a revolutionary futures exchange, swap execution facility, and clearing house — to list key assets across all major asset classes. Our focus on risk control will achieve exceptional protection for market participants.

The first-of-its-kind product lineup includes: guaranteed-stop futures, delayed-strike daily options, realized-volatility indices, and global country benchmarks. These tradable assets will be available in both U.S. dollar and gold-denominated formats, the latter catering to those who seek stability beyond the present fiat-currency regime. Every contract will offer high leverage, limited-risk, full collateralization, and therefore, default-free, guaranteed payments — achievements unmatched by any of today’s exchanges.

We are seeking a bold, visionary Head of Digital Marketing to join our leadership team of committed industry veterans with a passion for reinvention. You will be the driving force shaping the perception and adoption of our image within the derivatives markets ecosystem.

Role Overview

The Head of Digital Marketing will be responsible for owning and executing a comprehensive marketing strategy that establishes our brand, drives market share, and creates deep digital engagement with key institutional market participants. The marketing lead will develop the firm’s go-to-market strategy in close collaboration with the , Head of Relationship Marketing, CEO, and other executive team members.

Key Responsibilities

Management – Architect and lead a high-performing marketing team and ensure strong cross-functional collaboration with the head of relationship marketing. Manage marketing outputs, ensuring consistency, accuracy, and brand alignment.

Brand & Positioning - Define and articulate the brand of the company with simple, memorable, intriguing messaging and visual identity. Respond to comments and posts. Develop messaging frameworks tailored to individuals. Build videos and animations that tell a story, get across key points, and differentiate Demand Derivatives within the competitive landscape. Work collaboratively with the CEO, the head of relationship marketing, vendors, and our PR agency as necessary to develop and deliver the brand to customers and potential customers.

Public Relations & Communications – Lead digital PR strategy and media relations to secure high-impact media coverage, thought-leadership placements, and proactive reputation management in partnership with PR firm. Serve as a trusted partner to executive leadership for internal and external communications, including crisis communications and media relations.

Marketing Enablement - Partner with relationship market group to create compelling educational materials, pitch decks, and in-depth research studies and ensure marketing priorities align to business priorities. Monitor competitor marketing and market trends to inform proactive strategy.

Product Marketing – Ensure product documentation and messaging are clear and concise, and align to brand standards. Keep product information current on website and send out notices of critical updates to key parties.

Strategic Partnerships - Develop and maintain strategic partnerships with key global marketing vendors (such as LinkedIn and John Lothian), thought leaderships (individuals and firms with deep connections to key participants), industry associations (such as the Futures Industry Association), and external stakeholders.

Content & Thought Leadership - Oversee production of high-quality, compelling content that effectively educate market participants on the Demand Derivatives key differentiators and value proposition. Position the firm as a forward-thinking voice on market structure, risk control, innovation, and the future of derivatives trading.

Website & Digital – Own digital properties (i.e., website and social media) and ensure they accurately reflect the mission, vision, and brand. Update daily bulletins. Real-time market updates. Maintain expiration calendars.

Event Management - Design and execute event strategy that includes industry sponsorships/trade shows that result in effective brand awareness and lead acquisition. Build a community of engaged stakeholders primarily through in-person touchpoints but will include online special events.

Customer Experience – Build deep relationships with the largest institutional market participants. Map and optimize the customer journey across prospecting, onboarding, engagement, and retention. Ensure customer communications reflect the brand and tone of the firm and provide clear, accurate information.

Necessary Qualifications

• 5+ years of digital marketing experience
• Bachelors in finance, econ, or similar major
• Masters, dual major, or minor in marketing, communications, PR, English, or similar

Desirable Qualifications

• Experience in financial markets
• Leadership roles in capital markets, derivatives, fintech, and exchange environments
• Ability to build and scale marketing functions from early stage to growth phase.
• Exhibits strong decision-making, prioritization, and project management capabilities
• Track record of delivering integrated marketing programs across the digital space
• Strong network among financial individuals and trading community is a plus
• Hands-on experience with marketing and analytics tools
• Exceptional communication, storytelling, and executive presence
• Entrepreneurial mindset: thrives in a fast-moving, disruptive environment

Job Type: Full-time

Pay: $120,000.00 - $180,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in Jersey City, NJ 07302