Email Marketing Specialist

Job Summary

We are seeking a dynamic and innovative Email Marketing Specialist to elevate our digital marketing efforts and drive engagement across our customer base. In this role, you will craft compelling email campaigns, leverage marketing automation tools, and analyze performance metrics to optimize outreach strategies. Your expertise will help us build personalized experiences that resonate with diverse audiences, boost brand loyalty, and support our e-commerce growth. Join us to harness the power of email marketing and make a tangible impact on our business success!

Duties

Develop, execute, and manage targeted email marketing campaigns using platforms such as Mailchimp, Salesforce Marketing Cloud, HubSpot, or Pardot.
Segment audiences precisely through customer segmentation techniques to deliver relevant content that maximizes engagement.
Design visually appealing email templates utilizing Adobe Photoshop and incorporate responsive HTML and CSS coding for optimal display across devices.
Implement marketing automation workflows to nurture leads, onboard new customers, and promote special offers or product launches.
Conduct A/B testing on subject lines, content, send times, and layouts to continuously improve open rates and click-through rates.
Analyze campaign performance using Google Analytics, SQL queries, and platform analytics tools to derive insights and inform future strategies.
Collaborate with copywriters to craft persuasive messaging aligned with brand voice and campaign goals.
Leverage data from CRM systems like Salesforce or HubSpot to refine customer segmentation and personalize communication at scale.
Monitor industry trends in digital marketing and email best practices to keep campaigns innovative and compliant with privacy regulations.

Experience

Proven experience in digital marketing with a focus on email marketing campaigns across multiple platforms such as Mailchimp, Salesforce Marketing Cloud, or HubSpot.
Strong knowledge of customer segmentation techniques for targeted messaging.
Hands-on experience designing email templates using Adobe Photoshop along with proficiency in HTML and CSS coding for responsive design.
Familiarity with marketing automation tools to streamline workflows and enhance personalization efforts.
Skilled in analyzing campaign data through Google Analytics, SQL queries, or platform-specific analytics dashboards to optimize performance.
Experience working within e-commerce environments is highly desirable.
Excellent copywriting skills combined with a solid understanding of A/B testing methodologies to improve campaign effectiveness.
Ability to work collaboratively across teams including creative, technical, and analytics departments to deliver cohesive marketing initiatives. Join us as an Email Marketing Specialist and become a vital part of a vibrant team dedicated to crafting engaging digital experiences!

Job Types: Full-time, Part-time

Pay: $25.00 - $35.00 per hour

Expected hours: 25 – 35 per week

Benefits

401(k)
Gym membership
Health insurance
Relocation assistance