Senior Vice President of Product Marketing

About the Company

Join an innovative cloud-based software company that is at the forefront of delivering comprehensive restaurant management solutions.

Industry

Software Development

Type

Privately Held, Private Equity-backed

Founded

2011

Employees

501-1000

Specialties

Catering Software
Restaurant Operations Software
Restaurant Accounting Software
Restaurant POS Integration
Franchising Software
Intercompany Accounting
Food & Labor Cost Control
Restaurant Management
Inventory Management
Staff Scheduling
Reporting and Analytics

About the Role

We are seeking a dynamic Senior Vice President of Product Marketing to drive the strategic direction and execution of our product marketing initiatives. In this influential role, you will lead market positioning efforts, create robust cross-functional go-to-market strategies, and oversee the successful introduction of new products as well as the enhancement of customer lifecycle marketing.

As a vital part of our executive team, you will be responsible for evolving our product marketing strategy to align with overarching company objectives. Your expertise in defining and leading go-to-market strategies, along with crafting compelling messaging that highlights the value of our solutions, will be paramount.

Moreover, you will play a key role in supporting our sales and customer success teams, conducting thorough competitive and market intelligence analyses, and working collaboratively with demand generation and content teams to build effective integrated campaigns.

To thrive in this role, you should possess extensive experience in B2B SaaS product marketing, with a minimum of 12-15 years in the field and at least three years in a senior leadership position. Your proficiency in positioning and messaging for multi-product platforms is essential, especially within vertical SaaS or ERP domains. We are looking for a strategic partner to the CMO and Executive Team, equipped with a strong grasp of sales cycles, customer journeys, and revenue enablement.

The ideal candidate will be data-driven, possess exceptional analytical, market research, and strategic planning capabilities, and demonstrate outstanding communication and storytelling skills. A Bachelor's degree in a relevant discipline is required, and an MBA is preferred.

Senior Vice President of Product Marketing