Digital Marketing Executive

**Job Title**: Digital Marketing Executive

• *Location**:Cambridge, ON
• *Department**:Marketing
• *Job Type**: Full-time
• *Job Summary**:
• *Key Responsibilities**:

Digital Marketing

• Manage company website and landing pages, ensuring optimal user experience (UX), SEO performance, and up-to-date content.
• Analyze digital campaign performance using tools such as Google Analytics, Meta Ads Manager, and HubSpot (or similar platforms).
• Develop and manage content calendars for social media, blogs, and newsletters.
• *Traditional Marketing**:
• Coordinate and execute traditional marketing efforts including print advertisements, direct mail, radio, television, trade shows, and outdoor advertising.
• Manage vendor relationships for print materials, promotional products, and media buys.
• Develop and maintain marketing collateral (brochures, flyers, posters, etc.).
• Collaborate with sales and business development teams on in-person events and campaigns.
• *Qualifications**:
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2 years of experience in marketing with demonstrated success in both digital and traditional channels.
• Strong understanding of marketing analytics and KPIs.
• Excellent communication, project management, and organizational skills.
• Creative thinker with an eye for design and branding consistency.
• *Preferred Skills**:
• Basic graphic design skills (Canva, Adobe Creative Suite).
• Experience in B2B and B2C marketing environments.
• Video marketing and content production knowledge
• *Pay**:
• Based on experience

Work Location: In person