Regional Marketing Director

Key Responsibilities

• Relationship Building: Develop and maintain strong ties with hospital discharge planners, physicians, and community leaders.
• Strategic Planning: Create and execute marketing strategies and budgets to meet census and payer mix goals for a portfolio of facilities.
• Digital Marketing: Oversee online reputation, manage social media, and use analytics (Google Analytics) to track performance.
• Team Leadership: Train, mentor, and support facility-level Marketing Directors/Admissions teams.
• Sales & Outreach: Conduct community outreach, education, and special events to position facilities as local experts.
• Admissions Process: Ensure a smooth, positive, and compliant transition for new patients, working closely with clinical teams.
• Reporting: Track KPIs, monitor competitor activity, and provide reports on marketing effectiveness.

Essential Skills

• Strong communication, presentation, and interpersonal skills.
• Proven ability to build relationships and serve as a trusted advisor.
• Data analysis and strategic thinking.
• Organization and project management.

Qualifications

• 3 years of marketing/admissions experience in long-term care/skilled nursing.