Marketing and Go-To-Market Advisor

We are excited to announce an opening for a Marketing and Go-To-Market Advisor, who will take a leading role in exciting developments while managing our existing product lines, particularly focusing on Can-Am 2WV and Off-Road products.

We seek a passionate marketer with a customer-centric approach and a solid understanding of how to implement effective consumer engagement strategies and empower our network to initiate local marketing efforts.

This position offers a unique opportunity to collaborate with a diverse range of stakeholders within our regional organization and engage with external agency partners.

Your Responsibilities Will Include

• In-market Consumer Engagement Planning and Execution (50%): Develop and implement an annual engagement plan to support local strategies and achieve sales and profit objectives for Can-Am Off-Road and Sea-Doo.
• Lead tactical initiatives outlined in the marketing plan.
• Support local strategic growth initiatives.
• Enhance brand visibility through earned media and PR collaboration.
• Provide localized content for regional storytelling.
• Ensure the accuracy of website content.
• Track, measure, and report on results.
• Manage the marketing budget.
• Dealer Marketing (30%): Advise and assist the dealer network in creating and executing local marketing plans to enhance consumer experiences at dealerships and improve retail effectiveness.
• Guide dealers in the development and execution of marketing plans using BRP tools.
• Maximize Co-op program benefits and implement corporate marketing claims.
• Drive the digital transformation of dealers with Tier 3 digital solutions.
• Market Monitoring (20%): Fuel our retail operations by staying closely connected to the market and fostering agility in decision-making. Gather insights into market trends and competitive information.
• Collect market trends, insights, and competitive data.
• Recommend Go-to-Market adjustments to maintain or gain market share.
• Serve as the in-market product specialist and ensure team readiness.
• Approve promotional assets for dealer activations.

You Will Excel In This Role If You Possess the Following Skills and Qualities:

• A bachelor's degree in Marketing, Business Administration, or a related field.
• Approximately 5 years of experience in Marketing.
• Knowledge of digital marketing is a strong advantage.
• Affinity for the powersport, motorcycle, or automotive industries is preferred.
• Native English proficiency is essential; additional language skills are a plus.
• Strong business acumen to align marketing strategy with field operations and understand dealership dynamics.
• A proactive, results-driven, and accountable mindset.
• An inclusive, empathetic communication style, eager to build strong partnerships with dealers.
• Experience collaborating effectively in a matrix environment.

If you have unique qualifications that make you a great fit for our team, we want to hear about them!

This role is primarily remote with occasional travel within the UK and Ireland and to our EMEA HQ in Switzerland, potentially up to 20% of your time based on seasonal demands.

At BRP, we believe the road should belong to everyone.

We strive to make a difference and ensure that our innovative products provide equal opportunities for all. We are dedicated to nurturing aspirations and exceeding expectations while standing in solidarity with all riding communities. Building a more inclusive BRP starts from within, and we rely on everyone's commitment, drive, and dedication to achieve this vision.

WELCOME TO BRP

We are a leading company in recreational vehicles and boats, creating innovative ways to explore snow, water, asphalt, dirt, and even the air. Our headquarters are located in Valcourt, Quebec, Canada, and we operate manufacturing facilities across Canada, the United States, Mexico, Finland, Australia, and Austria. Our team consists of nearly 16,500 passionate individuals, all driven by the belief that, like life itself, work is about the journey, not just the destination.