Director of Performance Marketing

Job Description

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses.

The Director of Performance Marketing will own our performance engine with a special emphasis on scalable digital demand capture that reaches SMB owners who do not live in typical B2B channels.

• This role requires 8-10+ years of experience in B2B demand gen/performance marketing within a sales-led motion, including growth-stage experience reaching low-awareness, hard-to-reach SMB audiences.
• The ideal candidate will have hands-on experience across SEM/SEO, paid social, programmatic, email/SMS, and video, with a track record of launching and scaling net-new digital channels.