Product Manager, Digital Growth & Commerce

Pay: $60-62 / hourly as W2, full benefits offered.

Hybrid: New York City (3 days per week)

Length of contract: Approved for 12 months, possible extension

The target hiring compensation range for this role is $60-62 / hourly as a W2 employee.

Holidays and vacation days taken are unpaid.

*Candidates must work 3 days onsite in New York City.

Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in a 401k plan with company match.

We are looking for a digital strategist to lead the evolution of our existing customer experience across Travel, Spend, and Loyalty. In this role, you will own the end-to-end digital commerce roadmap, driving cross-sell opportunities and deepening client relationships through data-driven merchandising and personalization.

You will sit at the intersection of Product, Marketing, and Analytics, tasked with transforming how we engage our customers. If you are a growth-minded leader who thrives on agile testing, behavioral insights, and delivering high-touch digital experiences, we want to hear from you.

Key Responsibilities

Strategy & Roadmap: Define and own the strategic roadmap for digital commerce, focusing on increasing customer lifetime value (CLV) and driving year-over-year engagement growth.
Merchandising & Cross-Sell: Lead on-site placement and merchandising strategies to effectively cross-sell financial products to the existing customer base.
Personalization: Leverage data analytics to implement hyper-personalized user journeys that deliver the right offer at the right time.
Test & Learn: Champion an agile "test and learn" culture, designing experiments to optimize conversion rates, user flow, and offer performance.
Performance Analysis: Define KPIs, monitor dashboard performance, and translate analytics into actionable marketing insights.
Collaboration: Partner with Product, Technology, Risk, and Analytics teams to ensure seamless execution of new features and campaigns.

Qualifications

Experience: 6-10 years of experience in E-commerce strategy, Digital Product Management, or Digital Sales.
Domain Expertise: Proven track record in digital merchandising, conversion rate optimization (CRO), and lifecycle marketing.
Data Fluency: Strong ability to interpret analytics (Adobe, Google Analytics, etc.) and drive decisions based on financial goals and user behavior.
Leadership: Experience leading cross-functional agile initiatives and influencing stakeholders without direct authority.
Education: Bachelor’s degree required; Master’s/MBA preferred.

Why Join this team

Impact: Directly influence the digital experience of millions of U.S. consumers.
Innovation: Work at the forefront of banking transformation, driving next-gen customer evolution.
Growth: Opportunity to shape a critical revenue driver within the U.S. Personal Bank.

Other details

The U.S. Personal Bank delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses. To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience. To do so, we have aligned our structure with our strategy to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment, and geography. Marketing & Franchise Development team is focused on Digital Sales transformation and enabling next-gen existing customer evolution. This individual would manage our existing customer cross-sell and merchandizing strategy across Travel, Spend, and Loyalty card products.

Responsibilities

Define end to end roadmap and strategy to drive digital commerce growth for existing customers.
Lead and own offer Placement & Merchandizing strategy, data driven performance marketing insights, agile testing initiatives, and new feature recommendations.
Evaluate the potential to leverage and implement personalization strategies with key stakeholders.
Leverage research, analytics, data-driven insights to develop marketing roadmaps, improve user experiences and increase client engagement.
Create experiences that drive repeat and loyal buyers of our products and solutions.
Actively drive year over year growth, including, but not limited to, customer visits and overall engagement.
Identify innovations and lead “test and learn” experiments to increase customer value.
Define and measure the KPIs for a platform product and conduct analysis of performance versus goals.
Collaborate with cross-functional partners and manage ongoing relationships with marketing, product, analytics, technology, operations, and risk partners among others to progress overall objectives.

Qualifications

6-10 years of experience in ecommerce leading strategy and execution preferred.
Knowledge of Digital sales and revenue drivers, Placement & Merchandizing strategy, marketing performance insight and Analytics dashboards.
Demonstrated customer centricity to shape solutions and meet financial goals.
Drive innovation through Digital experience by leveraging analytics.

Education

Bachelor’s/University degree, Master’s degree preferred

Aquent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent has access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Product Manager, Digital Growth & Commerce