Content Digital Asset Management Manager (DAM)

We are: ?

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise , we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

You are

A manager with deep experience in Digital Asset Management (DAM) to lead client engagements and guide our clients through improving how they store, govern, and activate digital assets. This role blends consulting, project leadership, requirements definition, and hands-on DAM expertise.

Responsibilities

Client & Project Leadership

+ Lead DAM engagements from discovery through implementation and rollout.

+ Run workshops to understand client challenges, content workflows, and current pain points.

+ Translate business needs into clear requirements and recommendations.

+ Present solutions and progress updates to senior stakeholders.

+ Manage timelines, risks, deliverables, and multi-disciplinary project teams.

DAM Strategy & Implementation

+ Define requirements for metadata, taxonomy, asset types, permissions, and workflows.

+ Develop content lifecycle processes (ingestion, review, approval, archive).

+ Build governance guidelines and future-state operating models.

+ Partner with DAM vendors and internal technical teams during configuration and deployment.

+ Oversee asset migration planning, mapping, and quality checks.

Platform Knowledge

+ Experience with major DAM platforms: Adobe AEM Assets (preferred), Bynder, Aprimo, Acquia DAM (Widen)

+ Ability to compare platforms and recommend the best fit is a plus.

Taxonomy, Metadata & Governance

+ Create taxonomy structures aligned to client brands, products, audiences, campaigns, and usage rights.

+ Develop metadata frameworks and controlled vocabularies.

+ Set up governance models to ensure long-term consistency and adoption.

Integrations & Technical Understanding

+ Understand how DAM connects with CMS, PIM, CRM, MRM, ecommerce, and creative tools.

+ Work with architects and developers on integration patterns, APIs, and connectors.

+ Ensure integrations meet business and workflow needs.

AI & Automation (a plus)

+ Stay current on AI/ML capabilities for auto-tagging and content classification.

+ Advise clients on when and how to leverage AI for improved search, tagging, and asset management.

+ Help define tagging confidence thresholds and related governance.

Basic Qualifications

+ 7+ years experience in Digital Asset Management, content operations, and marketing technology, including:

+ Strong background in taxonomy, metadata modeling, and governance.

+ Hands-on experience with one or more of AEM Assets, Bynder, Aprimo, Acquia DAM.

Preferred Qualifications

+ Proven ability to lead complex projects and facilitate executive-level conversations.

+ Solid understanding of integrations and content workflows.

+ Experience with AI-driven tagging or similar technologies is a plus.

+ Consulting experience preferred.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.We accept applications on an on-going basis and there is no fixed deadline to apply.

Information on benefits is here. (https://www.accenture.com/us-en/careers/local/total-rewards)

Role Location Annual Salary Range

California $94,400 to $266,300

Cleveland $87,400 to $213,000

Colorado $94,400 to $230,000

District of Columbia $100,500 to $245,000

Illinois $87,400 to $230,000

Maryland $94,400 to $230,000

Massachusetts $94,400 to $245,000

Minnesota $94,400 to $230,000

New York/New Jersey $87,400 to $266,300

Washington $100,500 to $245,000

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