VP of Marketing & Digital Commerce

VP of Marketing & Digital Commerce

Enterprise brand leadership. Digital commerce at scale. Growth with accountability.

Onsite in Grinnell, Iowa | Relocation assistance available

Salary range starting in the low $200Ks, with bonus potential up to 60 percent

Are you a data-driven marketing leader who builds strategies AND delivers results? As our VP of Marketing & Digital Commerce, you will own the P&L for marketing investments across a multi-brand portfolio reaching millions of customers. You will OWN Brownells.com, driving customer acquisition, retention, and lifetime value through segmentation, personalization, and lifecycle marketing, while serving as a trusted advisor to Crow Wholesale, Big Springs, and AR15.com. This is not a role for someone who hands off strategy. You will be accountable for execution and measurable outcomes every day.

This role demands a customer-obsessed marketer who understands the full customer journey, from first touch to repeat purchase. You will know the tools and KPIs inside and out, manage budgets, and hit acquisition and retention targets. You will partner with our merchant organization to amplify product strategy through customer-focused marketing, and support expansion into International, Law Enforcement, and Military markets. This role is for a builder who rolls up their sleeves and thrives on accountability.

What You Will Own

• P&L accountability for Brownells.com marketing, including budget, revenue, and customer performance
• Direct response marketing strategy, including customer acquisition, retention, lifecycle, and CLV optimization
• Customer segmentation, personalization, and journey optimization across all touchpoints
• Digital commerce operations including email, SEO, paid media, affiliate, and conversion optimization
• Enterprise brand strategy, positioning, and integrated marketing planning
• Creative and content production, on time, on brand, on budget
• Marketing operations, workflows, and team performance at scale
• Advisory leadership supporting Crow Wholesale B2B, 3PL, and International/LE/Mil expansion

What You Bring

• Fifteen+ years in direct response, digital, and customer-focused marketing with P&L responsibility
• Deep expertise in customer lifecycle marketing, segmentation, personalization, and retention
• Track record hitting targets related to customer acquisition, retention, revenue growth, and marketing ROI
• Strong command of marketing technology, analytics tools, and KPIs that drive customer value
• Proven ability to build and run marketing operations, not simply set strategy
• Experience managing budgets, forecasting, and making trade-off decisions
• Demonstrated ability to lead multidisciplinary teams across creative, digital, and growth functions
• Experience in a product or merchant-led culture where marketing amplifies assortment and demand
• Daily onsite presence in Grinnell, Iowa

This is a critical leadership role. The VP of Marketing & Digital Commerce will be measured on results, including revenue, customer growth, brand performance, and operational excellence. If you are energized by ownership, accountability, and the opportunity to lead both strategy and execution at enterprise scale, we want to meet you.

Ready to own the outcomes and help define the next era of marketing at 2nd Adventure Services? Apply today.

Live Your Adventure.

2nd Adventure Services is the shared services provider for a dynamic family of companies, including Brownells, Crow Wholesale, AR15.com, and Big Springs Shooting Complex. Our mission is to create a platform that connects people with their passions, empowering them to be inspired, educated, and outfitted for a lifetime of adventure. When you join 2nd Adventure Services, you’ll play a vital role in supporting the success of our brands and the communities they serve.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.

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