Company Description

At Leap Digital we help organizations grow by putting performance, accountability, and data at the center of their marketing decisions. Our work spans complex, multi-channel paid media programs where outcomes matter more than optics — and where technical execution is the difference between wasted spend and measurable growth.

We are building a high-performance, technically driven paid media function to support both new business growth and existing client success. As Senior Performance Marketing Specialist, you will play a critical role in shaping how we audit, diagnose, and optimize paid media programs across multiple platforms.

This role sits at the intersection of analytics, platform expertise, and business strategy. You will be deeply involved in presales audits, onboarding, and ongoing optimization — partnering with internal teams and client stakeholders to turn data into clear recommendations and results.

This is an ideal role for a senior operator who enjoys solving complex performance problems, working across platforms like Google, Meta, LinkedIn, and Reddit, and who takes pride in explaining why something worked (or didn’t), not just reporting that it did.

If you are motivated by technical mastery, measurable impact, and accountability, and you prefer substance over hype, we want to hear from you.

Role Description

(Technical, Multi-Channel | Audits-First | Reddit Required)

Location: Hybrid-Remote (Toronto, GTA preferred)

Type: Full-Time or Contract-to-Hire

Reports to: Director of Performance / Managing Partner

Mandatory Requirements (Non-Negotiable)

Applicants must meet ALL of the following criteria. Applications that do not clearly demonstrate these requirements will not be reviewed.

10+ years of hands-on paid media experience
Experience must include direct ownership of accounts (not advisory-only or junior support roles).
Active management of multiple advertising platforms, including:
Google Ads
Meta Ads (Facebook / Instagram)
LinkedIn Ads
Microsoft Ads (Bing)
Reddit Ads (required)
Demonstrated management of ad spend totaling $100,000+ per month
Across one or multiple clients
Including responsibility for budget allocation and pacing
Advanced advertising analytics and optimization experience, including:
Deep performance diagnostics
Multi-channel attribution awareness
Conversion tracking validation
Identification and elimination of wasted spend
Proven ability to audit, rebuild, and scale underperforming accounts
Evidence-based decision making
Candidates must be able to clearly explain and prove performance improvements using data

Applicants must submit verifiable proof of success (see Proof of Success section below).

Role Summary

We are hiring a Senior Paid Search Performance Marketing Specialist to own the technical auditing, setup, optimization, and scaling of paid media programs across multiple platforms, with Reddit Ads as a required channel.

This is a non-creative, performance-driven role.

You will not be responsible for

Ad copywriting
Creative ideation
Brand storytelling

You will be responsible for

Diagnosing paid media performance issues
Conducting audits for presales and existing clients
Rebuilding technically flawed account structures
Allocating and reallocating budget across platforms based on data
Proving results with measurable business outcomes

If you cannot clearly explain why performance changed and how you influenced it, this role is not a fit.

Channels You Will Manage (Must-Have Experience)

You must have hands-on, production-level experience with:

Google Ads (Search, Performance Max, YouTube – direct response)
Microsoft Ads (Bing)
Meta Ads (Facebook / Instagram)
LinkedIn Ads
Reddit Ads (required)

You must understand

Intent-driven vs demand-generation traffic
Platform-specific attribution behavior
When Reddit is appropriate vs when it is not
How to control waste and volatility in high-variance channels

Core Responsibilities

#1. Audits & Diagnostics (Presales + Existing Clients) — Primary Responsibility

This role begins with auditing.

You will conduct technical, performance-focused audits for:

Presales opportunities
New client onboarding
Existing clients with performance challenges

Audits must assess

Account architecture and segmentation
Channel mix and budget allocation
Tracking integrity and conversion setup
Search term, audience, and placement waste
Funnel alignment and intent mapping

You must be able to

Clearly articulate why an account is underperforming
Quantify inefficiencies and risks
Identify high-confidence opportunities
Support sales and strategy conversations with data-backed findings

Audit outputs must be clear, actionable, and defensible.

#2. Account Setup & Architecture (Technical Foundation)

You will design and rebuild accounts with best-in-class technical structure.

Search Platforms (Google & Microsoft)

Campaign segmentation by intent, funnel stage, and business objective
Keyword architecture and match-type strategy
Search Term Optimization (search term mining, waste elimination, and intent alignment)
Impression share analysis (lost to rank vs budget

Paid Social & Demand Generation (Meta, LinkedIn, Reddit)

Prospecting vs retargeting separation
Audience layering and exclusion logic
Frequency and saturation control
Reddit-specific:
Subreddit and interest targeting logic
Community vs interest testing
Engagement and comment signal awareness

You must be capable of correcting accounts impacted by:

Automation misuse
Over-segmentation
Weak intent control
Budget dilution

#3 Tracking, Measurement & Attribution

You are accountable for measurement integrity.

Responsibilities include

GA4 event validation
Platform conversion tracking
Offline conversion imports (where applicable)
CRM integration awareness (HubSpot, Salesforce)
Attribution model evaluation and limitations

You must clearly explain

What the data represents
Where attribution breaks down
How blind spots are mitigated

#4 Ongoing Analysis & Optimization

You will continuously analyze and improve performance across all channels.

This includes

Search term waste identification
Audience fatigue and decay analysis
Funnel drop-off diagnostics
Budget pacing and forecast variance

You must be fluent in

CPA, CPL, ROAS
Conversion rate by intent layer
Quality Score components
Assisted vs last-click conversions
Frequency and saturation metrics

You are expected to form hypotheses, test changes, and validate outcomes.

#5. Scaling, Budget Allocation & Risk Management

You will

Reallocate budget across platforms based on performance
Scale responsibly without degrading efficiency
Identify when not to scale
Protect profitability and lead quality

This includes

Bid strategy selection and tuning
Controlled scaling plans
Early detection of diminishing returns

#6. Reporting, Proof & Accountability

You will

Tie optimizations directly to outcomes
Provide before/after comparisons
Avoid vanity metrics
Defend decisions with data
Develop clear performance insights for client meetings, including what worked, what didn’t, and data-backed recommendations

Clarity and accuracy matter more than optics.

### Proof of Success (Mandatory) With Application

All applications MUST be ready to share/discuss

2–3 real case studies, including at least one involving Reddit Ads

For each case study

Starting state
Audit findings
Actions taken
Results achieved
Timeframe

Clear written explanations addressing

Why the account underperformed
What was changed
How success was measured

Case studies must be anonymized and focus on methodology, decision-making, and outcomes, not client-identifiable data.

Applications without verifiable proof will not be reviewed.

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Senior Paid Search Performance Marketing Specialist