TorchLight seeks an experienced Digital Marketing Consultant (Long-term contract) to help evaluate, optimize, and execute the marketing efforts of our hospitality client based in Baltimore, MD. This senior-level role will focus on assessing current strategies, analyzing paid media performance, and recommending improvements across digital channels to build a strong foundation for growth—including laying the groundwork for a future customer loyalty program.

Location

Hybrid with 4 days per week onsite

Employment

Long-term contract. Full-time (~35 hours per week) with a suite of benefits available

Responsibilities

Assess current digital marketing strategy and execution across paid media, social, and email; provide actionable recommendations for improvement
Develop frameworks and processes to analyze paid social/media spend, performance, and results—enabling comparisons across venues and business units
Review demand generation efforts across multiple offerings; recommend and execute optimizations to strengthen results
Evaluate reporting processes and campaign performance; recommend and implement ROI-driven strategies
Partner with senior leadership and cross-functional teams to align recommendations with broader business goals
Establish the foundation to launch a customer loyalty program, including identifying key requirements, technology considerations, and engagement strategies
Take a hands-on approach in campaign execution, not only advising but also implementing key initiatives as needed

Skills & Experience

8+ years in digital marketing, with at least 3 years in hospitality, entertainment, events, or food & beverage preferred
Proven experience building or optimizing paid media reporting/analysis processes across multiple brands, venues, or business units
Strong analytical skills with ability to translate performance data into actionable insights
Track record of developing and executing campaigns across paid media, social, and email
Excellent communication and presentation skills; able to advise senior stakeholders and influence decision-making
Background managing multiple brands or working in fast-paced, entrepreneurial, or agency environments a plus
Knowledge of a multi-site/distributed business environment across regions is important
Bonus: Experience with loyalty program strategy, CRM, and customer journey mapping

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Digital Marketing Consultant