Department: Marketing

Reports To: Director of Marketing, Communications & Fan Experience

Classification: Full-Time, Salary

Overview

Tampa Bay Sun FC is seeking a driven Marketing Manager to execute the club's marketing plan, oversee creative operations, and deliver data-informed campaigns that drive engagement and revenue. This role blends creativity with structure — leading the flow of projects, coordinating across departments, and ensuring every campaign, message, and matchday moment reflects the club's identity.

The Marketing Manager serves as the connection point between strategy and execution, overseeing the creative team, managing deadlines, and driving marketing precision through HubSpot and CRM automation.

Key Responsibilities

Campaign & Project Management

Execute the club's annual marketing plan across digital, social, and traditional platforms.
Manage the creative team's workflow: assign projects, set deadlines, and ensure timely delivery.
Oversee campaign assets for ticketing, partnerships, retail, community, and matchday initiatives.
Maintain project tracking systems to ensure accountability, clarity, and alignment.

Email & CRM Marketing (HubSpot)

Lead all HubSpot email campaigns from concept through automation and reporting.
Build segmentation and journey strategies to personalize fan communications.
Execute A/B testing, monitor engagement, and optimize performance.
Maintain CRM database health, ensuring accurate data for offers and fan engagement.

Creative & Brand Coordination

Translate campaign strategies into actionable creative briefs.
Ensure consistent application of brand standards across all marketing outputs.
Collaborate with designers, content creators, and external partners to produce on-brand materials.

Matchday & Media Operations

Execute all marketing deliverables alongside the production team.
Manage matchday stat coordinators and oversee media responsibilities, including coordination with league and press representatives.
Support in-stadium branding, digital signage, and fan-facing presentation.
Ensure sponsor activations, content capture, and media requests are fulfilled efficiently.

Reporting & Insights

Track campaign performance, fan engagement, and revenue metrics.
Deliver clear reports and recommendations to leadership for continuous optimization.
All other duties assigned

Qualifications

Bachelor's degree in Marketing, Communications, or related field.
3–5 years of experience in marketing execution or CRM/email marketing.
HubSpot experience preferred, including automation, workflows, and analytics.
Proven ability to manage multiple projects and meet deadlines.
Strong grasp of digital marketing, social media, and advertising platforms.
Excellent communication, organizational, and problem-solving skills.
Experience in sports or entertainment marketing preferred.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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Marketing Manager