Quilt is a climate tech company focused on moving humanity off fossil fuels in the home. The Performance Marketing Manager will drive demand from homeowners and HVAC installation partners through innovative digital marketing campaigns and strategic partnerships.

Responsibilities

Drive homeowner demand across North America
Scale paid campaigns across CTV, paid social, and search that generate qualified leads for our growing partner network
Test, optimize, and scale what's working — you'll have the budget and creative assets to move fast
Launch innovative campaigns like our partner referral program, designed to create pull-through demand that brings HVAC businesses into the Quilt ecosystem
Support adjacent channels (OOH, mailers, events) when they help accelerate the homeowner funnel or unlock new learnings
Build our partner acquisition engine
Attract HVAC installation businesses — the skilled professionals who bring Quilt into homes — through targeted B2B campaigns on paid channels
Develop messaging and creative that speaks to why forward-thinking installers want to offer Quilt to their customers
Work closely with our partnerships team to understand what drives partner decisions and translate that into performance campaigns
Own the strategy and the results
Manage significant paid media investment with full autonomy to allocate across channels based on performance
Build the reporting infrastructure to show what's working (and what's not) across both audiences
Collaborate with Creative on briefs, with Sales on lead quality, and with leadership on strategic bets

Skills

Experienced growth marketer with 5+ years driving performance across search, paid social, and ideally CTV
You've managed six-figure budgets and know how to scale efficiently
Dual audience fluent — you've done both B2C and B2B acquisition and can context-switch between them
Creative collaborator who can brief designers and work with creators, not just optimize existing ads
Builder mindset — you've set up tracking, built dashboards, and established processes in fast-moving environments
Mission-driven — you want your growth skills to accelerate the energy transition, not just another tech unicorn
Bonus points if you've driven growth for considered, higher-ticket purchases with multi-step funnels and longer decision cycles — home improvement, HVAC, energy, automotive, or other categories where trust, education, and timing matter

Benefits

Medical, dental, and vision benefits
401(k)
Paid time off
Certain leaves of absence

Company Overview

Quilt provides a home climate system featuring ductless heat pumps, room controls, and smart-home software for heating and cooling. It was founded in 2022, and is headquartered in Redwood City, California, USA, with a workforce of 11-50 employees. Its website is https://www.quilt.com.

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Performance Marketing Manager