Performance Marketing Manager

Quilt is a climate tech company focused on moving humanity off fossil fuels in the home. The Performance Marketing Manager will drive demand from homeowners and HVAC installation partners through innovative digital marketing campaigns and strategic partnerships.

Responsibilities

• Drive homeowner demand across North America
• Scale paid campaigns across CTV, paid social, and search that generate qualified leads for our growing partner network
• Test, optimize, and scale what's working — you'll have the budget and creative assets to move fast
• Launch innovative campaigns like our partner referral program, designed to create pull-through demand that brings HVAC businesses into the Quilt ecosystem
• Support adjacent channels (OOH, mailers, events) when they help accelerate the homeowner funnel or unlock new learnings
• Build our partner acquisition engine
• Attract HVAC installation businesses — the skilled professionals who bring Quilt into homes — through targeted B2B campaigns on paid channels
• Develop messaging and creative that speaks to why forward-thinking installers want to offer Quilt to their customers
• Work closely with our partnerships team to understand what drives partner decisions and translate that into performance campaigns
• Own the strategy and the results
• Manage significant paid media investment with full autonomy to allocate across channels based on performance
• Build the reporting infrastructure to show what's working (and what's not) across both audiences
• Collaborate with Creative on briefs, with Sales on lead quality, and with leadership on strategic bets

Skills

• Experienced growth marketer with 5+ years driving performance across search, paid social, and ideally CTV
• You've managed six-figure budgets and know how to scale efficiently
• Dual audience fluent — you've done both B2C and B2B acquisition and can context-switch between them
• Creative collaborator who can brief designers and work with creators, not just optimize existing ads
• Builder mindset — you've set up tracking, built dashboards, and established processes in fast-moving environments
• Mission-driven — you want your growth skills to accelerate the energy transition, not just another tech unicorn
• Bonus points if you've driven growth for considered, higher-ticket purchases with multi-step funnels and longer decision cycles — home improvement, HVAC, energy, automotive, or other categories where trust, education, and timing matter

Benefits

• Medical, dental, and vision benefits
• 401(k)
• Paid time off
• Certain leaves of absence

Company Overview

• Quilt provides a home climate system featuring ductless heat pumps, room controls, and smart-home software for heating and cooling. It was founded in 2022, and is headquartered in Redwood City, California, USA, with a workforce of 11-50 employees. Its website is https://www.quilt.com.