Independently own client accounts end-to-end, from strategy development through execution, optimization, and renewal.
Act as the primary strategic advisor for clients, translating business objectives into integrated digital programs with clear outcomes.
Take accountability for client retention, satisfaction, and long-term growth, with retention metrics factoring into performance reviews.
Proactively identify risks, opportunities, and expansion areas and address them before they become issues.
Lead client planning conversations, quarterly readouts, and roadmap development with confidence and authority.

Lead paid social strategy across platforms such as LinkedIn, Meta, X, Reddit, and emerging channels based on audience fit and objectives.
Design full-funnel paid social programs that support awareness, engagement, retargeting, and conversion.
Oversee organic social strategy in partnership with creative and content teams, ensuring platform-native execution and consistent messaging.
Guide audience development, creative testing frameworks, budget allocation, and performance optimization across social channels.
Use social performance insights to inform broader brand, content, and demand generation strategies.

Develop integrated digital strategies that connect paid social, organic social, email, CRM, and demand generation efforts.
Ensure cohesive messaging and sequencing across channels and buyer stages.
Provide strategic oversight for supporting paid search and SEO/GEO efforts, ensuring alignment with broader campaign goals rather than tactical execution focus.
Stay ahead of platform shifts, algorithm changes, and emerging social formats to evolve client strategies proactively.

Define success metrics that tie social performance to pipeline impact, engagement quality, and business outcomes.
Analyze performance across channels and funnels, using insights to refine strategy rather than simply report results.
Guide testing roadmaps, including creative, audience, and messaging experimentation.
Ensure clean measurement and reporting using tools such as Google Analytics, Looker Studio, platform analytics, and CRM data.

Serve as a senior point of contact within account teams, guiding junior team members and setting the strategic bar.
Provide direction and feedback on execution while maintaining accountability for overall account performance.
Contribute to internal best practices, frameworks, and process improvements across paid and organic social.

Identify opportunities to grow existing accounts through expanded social programs, new platforms, or adjacent services.
Contribute to proposals, scopes of work, and strategic planning for new business.
Participate in agency initiatives focused on innovation, thought leadership, and evolving digital capabilities.

This position may also require other duties as assigned.

Digital Marketing Senior Account Executive