Digital Marketing Senior Account Executive

KEY SKILLS & ATTRIBUTES

Strategic Account Ownership & Client Leadership

• Independently own client accounts end-to-end, from strategy development through execution, optimization, and renewal.
• Act as the primary strategic advisor for clients, translating business objectives into integrated digital programs with clear outcomes.
• Take accountability for client retention, satisfaction, and long-term growth, with retention metrics factoring into performance reviews.
• Proactively identify risks, opportunities, and expansion areas and address them before they become issues.
• Lead client planning conversations, quarterly readouts, and roadmap development with confidence and authority.

Paid Social & Organic Social Strategy

• Lead paid social strategy across platforms such as LinkedIn, Meta, X, Reddit, and emerging channels based on audience fit and objectives.
• Design full-funnel paid social programs that support awareness, engagement, retargeting, and conversion.
• Oversee organic social strategy in partnership with creative and content teams, ensuring platform-native execution and consistent messaging.
• Guide audience development, creative testing frameworks, budget allocation, and performance optimization across social channels.
• Use social performance insights to inform broader brand, content, and demand generation strategies.

Integrated Digital Strategy & Execution

• Develop integrated digital strategies that connect paid social, organic social, email, CRM, and demand generation efforts.
• Ensure cohesive messaging and sequencing across channels and buyer stages.
• Provide strategic oversight for supporting paid search and SEO/GEO efforts, ensuring alignment with broader campaign goals rather than tactical execution focus.
• Stay ahead of platform shifts, algorithm changes, and emerging social formats to evolve client strategies proactively.

Performance Measurement & Optimization

• Define success metrics that tie social performance to pipeline impact, engagement quality, and business outcomes.
• Analyze performance across channels and funnels, using insights to refine strategy rather than simply report results.
• Guide testing roadmaps, including creative, audience, and messaging experimentation.
• Ensure clean measurement and reporting using tools such as Google Analytics, Looker Studio, platform analytics, and CRM data.

Team Collaboration & Leadership

• Serve as a senior point of contact within account teams, guiding junior team members and setting the strategic bar.
• Provide direction and feedback on execution while maintaining accountability for overall account performance.
• Contribute to internal best practices, frameworks, and process improvements across paid and organic social.

Business Growth & Agency Contribution

• Identify opportunities to grow existing accounts through expanded social programs, new platforms, or adjacent services.
• Contribute to proposals, scopes of work, and strategic planning for new business.
• Participate in agency initiatives focused on innovation, thought leadership, and evolving digital capabilities.

This position may also require other duties as assigned.