Creative & Digital Marketing Manager

Role Overview

We are seeking a Creative & Digital Marketing Manager who is equally proficient in graphic design and digital advertising (specifically Google Ads). This is a hands-on leadership role, not a coordinator or strategist-only position.

This person will manage projects and people while actively producing creative work and managing ad campaigns. Candidates who specialize in only one discipline will not be a fit.

Core Responsibilities

Creative (Graphic Design) – REQUIRED

Personally create and oversee graphic design work across:
Social media
Digital ads
Web graphics
Print and brand assets
Ensure brand consistency, quality, and creative excellence across all client and internal work
Provide creative direction and feedback to designers
Step in to execute design work when needed (this is not a “review-only” role)
Be fluent in Adobe Creative Suite (Illustrator, Photoshop, InDesign required)

Digital Marketing (Google Ads) – REQUIRED

Build, manage, and optimize Google Ads campaigns
Search
Display
Retargeting
Handle keyword research, ad copy, budget management, and optimization
Monitor performance metrics and make data-driven adjustments
Understand conversion tracking, landing page performance, and attribution
Communicate performance clearly to leadership and clients

Leadership & Management

Manage timelines, deliverables, and priorities across creative and marketing projects
Collaborate closely with leadership on strategy and execution
Ensure projects stay on scope, on brand, and on schedule
Mentor team members across creative and digital disciplines
Be accountable for quality, performance, and results

Required Qualifications (Non-Negotiable)

Proven experience in both:
Graphic design (hands-on execution)
Google Ads management (hands-on execution)
Strong understanding of branding, layout, typography, and visual hierarchy
Strong understanding of paid digital marketing fundamentals and performance metrics
Ability to think creatively and analytically
Comfortable switching between creative work and performance-driven marketing
Strong organizational and communication skills

Important: Candidates who are only designers or only digital marketers will not be considered. This role requires demonstrated experience in both.

Nice to Have

Experience in a creative agency environment
Social media ad experience (Meta is a plus)
Basic understanding of SEO and analytics
Experience managing or mentoring junior team members

Who This Role Is For

A hybrid creative + marketer who enjoys both design and performance
A leader who is not afraid to execute
Someone who wants ownership, responsibility, and impact
A problem-solver who values quality, clarity, and results

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Creative and Digital Marketing Manager