Senior Acquisition & Performance Marketing Manager Job Description

Job Overview

At Green Dot Corporation, we are looking for a talented Senior Acquisition & Performance Marketing Manager to lead and scale our digital acquisition efforts. This role will be responsible for increasing account growth and ultimately revenue through strategic marketing initiatives.

The ideal candidate will have a strong background in digital acquisition marketing, with experience managing affiliate channels and other performance channels such as paid social, search, influencer, and emerging platforms. They will also possess excellent analytical skills, proficiency in marketing analytics platforms, attribution tools, and Excel, as well as strong communication, negotiation, and project management skills.

Key Responsibilities

Affiliate Channel Strategy & Growth: Lead Green Dot's affiliate marketing channel with full accountability for partner management, performance optimization, and growth.
Multi-Channel Leadership: Oversee other digital acquisition channels (as needed) such as paid social, search, influencer, and emerging platforms. Test and scale new channels, including potential partnership.

Strategy & Planning: Develop and execute acquisition strategies to hit growth targets, balance efficiency (CAC/ROAS) with scale. Analyze performance data to improve conversion rates, reduce CAC, and maximize ROI. Lead creative testing and iterate based on insights.

Requirements

7-10+ years of experience in digital acquisition marketing, with strong hands-on experience managing affiliate channels.
Demonstrated success managing multiple performance channels (e.g. affiliate, paid social, SEM, display, influencer, etc.)
Proficiency with affiliate platforms (e.g., Impact, CJ, Cake).
Deep understanding of performance metrics: CPA, LTV, ROAS, CTR, etc.
Strong analytical skills with proficiency in marketing analytics platforms, attribution tools, and Excel.
Proven ability to balance strategic planning and tactical execution in a fast-paced high growth environment.
Excellent communication, negotiation, and project management skills.
Previous experience in software, SAAS, or Fintech is ideal.
Bachelor's degree in Marketing, Business, or a related field.

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