TITLE: Creative Brand Manager

REPORTS TO: Director of Marketing / Chief Marketing Officer

SALARY: Competitive salary commensurate with experience

POSITION/TYPE: Exempt

REQUIREMENTS: Minimum 5 years of brand management, creative direction, or marketing communications experience; Proven success leading brand identity, content creation, and multi-channel creative projects; Bachelor’s Degree in Marketing, Communications, Design, or related field preferred.

“MIKE’S GOT THIS!” – DM Injury Law is a premier personal injury law firm headquartered in the heart of Kansas City, Missouri. Founded in 2013 by Mike DiPasquale and Jason Moore, DM Law’s growth stems from the professional and compassionate legal representation provided after a traumatic and sometimes life-altering event of a personal injury.

Job Overview

DM Injury Law is seeking a highly skilled Creative Brand Manager to own the firm’s brand identity, creative direction, and visual communications across all channels. This individual will serve as the steward of the DM brand—ensuring consistency, clarity, and impact across digital, traditional, and internal-facing creative assets.

The ideal candidate brings a strong design sensibility, exceptional communication skills, and hands-on experience producing and overseeing creative work. This role will lead brand development, manage traditional and digital advertising creative, coordinate with external vendors, and elevate the visual and messaging standards of the firm.

To excel in this role, the candidate must be detail-oriented, proactive, and comfortable balancing fast-paced creative execution with long-term brand strategy.

Duties & Responsibilities

Own and evolve the DM Injury Law brand identity, ensuring every touchpoint—visual, verbal, digital, print, and experiential—reflects the firm’s values, tone, and market positioning.
Maintain and enforce brand guidelines, including typography, color palettes, voice, photography standards, and creative rules across internal and external channels.
Serve as the internal “brand guardian,” reviewing materials firm-wide to ensure consistency, accuracy, and alignment with the brand’s emotional and strategic direction.
Lead concepting and execution of high-impact creative for TV, radio scripts, billboards, video campaigns, social assets, print materials, and event collateral.
Oversee the entire creative process—from brainstorming to final approval—ensuring deliverables are on-brand, legally compliant, and strategically aligned.
Collaborate closely with attorneys and leadership to translate complex legal messaging into clear, compelling, consumer-friendly creative.
Manage production timelines, content calendars, and workflows for all creative deliverables across departments.
Direct external creative partners (videographers, designers, animators, photographers, editors) to ensure work meets quality and brand standards.
Produce or oversee the creation of templates, reusable asset libraries, icon sets, motion graphics, and brand toolkits to scale creative output efficiently.
Partner with Traditional Marketing and Digital teams to maintain consistent messaging across all campaigns, ensuring unified storytelling from TV to social to billboards.
Develop and iterate on brand messaging frameworks, taglines, value propositions, and campaign narratives.
Conduct A/B testing of creative concepts and messaging to inform future creative strategy.
Establish and enforce a high creative bar by conducting creative reviews, critiques, and pre-launch validations.
Maintain an eye for detail in layout, typography, imagery, and overall composition.
Support community marketing and event activations by designing signage, brand booths, sponsorship collateral, and experiential elements that reinforce brand identity.
Help shape how the brand shows up in the community, including partnerships, charitable events, and local sponsorships.
Partner with attorneys and intake to ensure messaging reflects real client stories, case results, and differentiators.
Monitor competitor creative (TV spots, billboards, radio, digital) to identify trends, whitespace, and opportunities to differentiate DM Injury Law.
Conduct ongoing research into design trends, consumer behavior, and PI advertising best practices.

Knowledge & Skills

Deep understanding of brand identity, design principles, and creative strategy.

Strong writing, editing, and visual storytelling skills.

Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar tools.
Experience managing traditional advertising partners.
Ability to lead creative projects from concept to completion with minimal oversight.

Strong communication skills with the ability to present and articulate creative concepts to leadership.

Exceptional organizational skills and attention to detail.
Comfortable managing multiple projects simultaneously in a fast-paced environment.

Familiarity with digital creative best practices across platforms.

Experience working with photographers, videographers, and production teams.
Understanding of professional-services branding—legal, financial, or similar industries a plus.

Employee Perks

Comprehensive benefits package – Health, Vision & Dental Insurance; 401(k) matching and more!
401(k) matching retirement plan – up to 4% match
3 weeks (120 hours) of PTO
Paid holidays
FREE on-site parking garage
Stability – join a fast-growing, high-energy team with strong leadership and continued growth opportunities
Work/Life balance – do the work you love, with collaborative people and no long or crazy hours!

DM Injury Law, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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Creative Brand Manager