**Reporting Manager**:Marketing Leader

*Location**: Wingham, Ontario
*Position Summary**:

The Digital Marketing Coordinator will focus on digital marketing as well as general marketing activities.

*Education & Knowledge**
A Diploma or Degree in Marketing, Digital Marketing, or Graphic design/Content creation, and/or a related field or relevant experience
*Skills**
Fluent and well versed in WordPress, HTML, Adobe CC Suite & Microsoft Office suite
Exceptional design, copywriting writing and editing skills
Must have creative content creation skills and be able to coordinate others to meet company directives for websites and social media
Self-starter who is meticulous, organized, innovative, and attention to detail
Able to juggle several projects at the same time
Able to work effectively under pressure and to tight deadlines
Passion for all social media, SEO, SEM, digital ads and other aspect of digital marketing
Data-driven mindset with the ability to analyze and interpret performance metrics.
*Experience**
3-5 years of experience in a similar role
Social media management
Intermediate experience using video editing and graphic design software (E.g.: Premiere, FCPX, Photoshop, AI, INDD InDesign, Affinity suite, Lightroom and others)
Hands-on experience managing WordPress based websites
Creative writing for publications, social media, and blogs.
Professional photography and photography editing
Skilled and efficient in producing high quality video content.
Adept at using Google Analytics 4, Google Search Console, and native analytics features of social media platforms.
Proficient with CRM software such as HubSpot and Dynamics.
*Communication**
Strong written and verbal communication skills
Able to work collaboratively with other departments and Contractors
Ability to give and receive constructive feedback
Team mindset
*Responsibilities**:
Develop and maintain knowledge of Britespan, the fabric building industry, and competitors
Creative development and graphic design of all marketing materials and campaigns, website graphics, and marketing projects
Creative video development (script, storyboard, scheduling, production, and editing)
Create engaging and effective videos and optimize video distribution to build the Britespan brand
Website content development, production, and maintenance
Content creation and management of company social media platforms (LinkedIn, Blog, Facebook, Instagram, Twitter, YouTube, TikTok)
Dealer support including training, fielding inquiries, and trade show and advertising support.
Corporate event planning, execution, and management, e.g.: conferences, trade shows and open houses.
Company photography and photo editing for building projects, customer profiles, and company events
Turn observations into insights, insights into recommended actions, and ultimately developing strategy and campaign optimization.
Responsible for brand management and corporate identity compliance
Manage projects and deliverables.
Collaborate with cross-functional teams to align marketing efforts with overall business goals.
Other duties as assigned.

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Digital Marketing Coordinator